Ahead of its Annual Innovation Fest, Bloomreach Unveils the Features Ushering in the Agentic Era of Marketing and Ecommerce

MOUNTAIN VIEW, Calif.: #agentic--Bloomreach, the agentic platform for personalization, today announced a host of features transforming AI-driven personalization and customer engagement across marketing and product discovery. From upending workflows to unlocking conversational search, these features highlight the power of agentic AI already at work today. These capabilities and more will be highlighted at the company’s annual Innovation Fest, an online event streaming May 7 at 11 A.M. EST.

“It is impossible to ignore the AI transformation taking place right now. We are undoubtedly entering a new agentic reality, and we’re gaining unprecedented conversational capabilities along the way,” said Anirban Bardalaye, Chief Product Officer, Bloomreach. “Our agentic journey began in 2023 with the announcement of our conversational shopping agent, Clarity — but that was only the beginning. We’re excited to share the latest agentic and autonomous solutions we’ve developed to help marketing and ecommerce teams lead the charge in this AI revolution.”

Marketing Features:

• Autonomous Marketing Agents: Leverages AI-powered agents to help marketers automate and execute the entire campaign creation process. With these agents, marketers can transition away from traditional workflows and towards more strategic and creative impact.

• Recommendations+ : Analyzes each customer’s journey and behavior in real-time to recommend the next best products that align with a customer’s preferences.

• Contextual Personalization: Automates and scales personalization through the delivery of individualized emails, mobile messages and onsite experiences to each customer within the context of their journey.

Conversational Shopping Features:

• Search Triggered Conversations: Launches a personalized conversation directly from the search bar and acts as an integrated shopping assistant, guiding the shopper to exactly what they are looking for.
• Embedded Conversations: Brings Clarity’s conversational capabilities directly to Product Detail Pages (PDPs) and Product Listing Pages (PLPs). This enables consumers to converse with a brand beyond a chat box or even the search bar, embedding conversations directly within product description pages or category listing pages.

Search Features:

• Personalization Studio: Learns from live customer signals and optimizes in real-time to reflect current shopper intent, giving merchandising teams full strategic control.
• Ranking Studio: Gives practitioners complete control to integrate critical business signals like margins or offline sales directly into search algorithms, allowing for the AI to do the more manual tasks.
• Multi-language search: Expands global reach by extending autonomous search across 33 supported languages, unlocking unified commerce experiences and revenue streams across a range of markets.
• Conditional Slot Merchandising: Elevates product placement by allowing the merchandiser to define their own business-driven conditions so AI can autonomously populate product grids and placements.

A livestream event featuring detailed looks at Bloomreach’s agentic AI features will be broadcast on May 7 at 11:00 AM ET. Register for Innovation Fest 2025 here.

About Bloomreach

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora.

Fonte: Business Wire