DUBLIN: The "Latin America Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q2 2025 Update" report has been added to ResearchAndMarkets.com's offering.
The social commerce market in Latin America is expected to grow by 20.1% on annual basis to reach US$14.62 billion in 2025. The social commerce market in the region experienced robust growth during 2021-2024, achieving a CAGR of 27.0%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 13.8% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 12.17 billion to approximately USD 27.92 billion.
This report provides a detailed data-centric analysis of the social commerce sector in Latin America, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the regional and country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.
The social commerce landscape in Latin America is transforming rapidly due to increased internet access, fintech integration, and social media engagement. Platforms like TikTok and Brazil's Pix system are enhancing in-app shopping and payment convenience, driving adoption and growth, particularly in regions with limited banking access.
E-commerce leaders like Mercado Libre are integrating social features to retain competitiveness by capitalizing on consumer engagement with social media. Influencer marketing also plays a crucial role, leveraging trusted relationships to drive direct sales, with these trends expected to intensify through further investments in partnerships and technology.
A bundled offering provides detailed 5 reports (220 tables and 285 charts), covering regional insights along with data centric analysis at regional and country level:
- Latin America Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
- Argentina Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
- Brazil Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
- Colombia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
- Mexico Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
Surge in Social Commerce Adoption Across the Region
- Latin America has witnessed a significant increase in social commerce activities. Consumers are increasingly purchasing products directly through social media platforms. For instance, TikTok has partnered with Ticketmaster to enable in-app ticket bookings in Mexico, allowing users to purchase event tickets without leaving the app.
- The rise in internet and smartphone penetration across Latin America has expanded access to social media platforms. Additionally, the convenience of in-app shopping and the integration of payment solutions have made social commerce more accessible.
Integration of Fintech Solutions Enhancing Social Commerce
- The integration of fintech solutions with social commerce platforms is facilitating transactions across the region. For example, Brazil's instant payment system, Pix, introduced in late 2020, has gained substantial popularity due to its free and instant transaction settlements.
- The need to accommodate consumers without traditional banking access has led to innovative payment solutions. The popularity of cash payments in countries like Argentina has prompted businesses to offer cash voucher options for online purchases, bridging the gap between digital platforms and unbanked consumers. The adoption of varied payment methods is expected to continue, making social commerce more inclusive and driving growth in regions with lower banking penetration.
Expansion of E-commerce Platforms into Social Commerce
- E-commerce platforms in Latin America are integrating social commerce features to enhance user engagement. For instance, Mercado Libre, a leading e-commerce platform in the region, has been expanding its services to include social commerce elements, allowing users to interact and purchase products seamlessly.
- The competitive e-commerce landscape in Latin America necessitates innovation. Integrating social commerce features allows platforms to capitalize on the growing time consumers spend on social media, providing a more engaging shopping experience.
- The convergence of e-commerce and social media is expected to strengthen, with platforms like Mercado Libre leading the way in offering integrated shopping experiences, thereby increasing market share.
Growth of Influencer Marketing Driving Social Commerce
- Influencer marketing is playing a pivotal role in driving social commerce in Latin America. Brands collaborate with local influencers to promote products directly through social media, encouraging followers to make purchases via embedded links.
- The high trust consumers place in local influencers, combined with the increasing time spent on social media, makes influencer marketing an effective strategy. This approach leverages established relationships between influencers and their audiences to drive sales.
- As social media usage continues to rise, influencer-driven social commerce is expected to grow, with more brands investing in partnerships to reach targeted demographics effectively.
Competitive Landscape of Social Commerce in Latin America
- Latin America's social commerce sector is expanding rapidly, driven by increased internet access, smartphone usage, and platform innovations. Established players like MercadoLibre are integrating advanced social commerce features, while partnerships and regulatory developments, such as TikTok's collaboration with Ticketmaster and Brazil's mandate for Apple on in-app payments, are enhancing competition and accessibility.
- Looking ahead, companies are expected to adopt AI and machine learning to improve user experience and operational efficiency, with MercadoLibre already leveraging these technologies to support sellers. Regulatory changes aimed at improving transparency and oversight are reshaping market operations, setting the stage for a more competitive and robust social commerce ecosystem over the next 2-4 years.
Assess the Current State of Social Commerce
- Latin America's social commerce sector has experienced significant growth, driven by increased internet penetration and smartphone usage. Consumers are increasingly engaging in purchasing products directly through social media platforms.
Key Players
- MercadoLibre has solidified its position as a dominant force in the region's e-commerce and fintech sectors. The company has been leveraging its extensive platform to integrate social commerce functionalities, enhancing user engagement and expanding its market reach.
Highlight Recent Partnerships, Mergers, and Acquisitions
- In Mexico, TikTok has expanded its partnership with Ticketmaster, introducing an in-app ticket booking feature that enables users to purchase event tickets directly within the app.
- In Brazil, the Administrative Council for Economic Defense (CADE) has mandated that Apple lift restrictions on payment methods for in-app purchases. This decision aims to foster a more competitive environment in the digital goods and services market.
Anticipate the Evolution of the Competitive Landscape (Next 2-4 Years)
- Companies are expected to increasingly adopt artificial intelligence and machine learning to enhance user experiences and streamline operations. MercadoLibre, for instance, is utilizing AI to offer swift credit to sellers, thereby expanding its market reach.
- Latin American countries are implementing regulatory changes aimed at achieving greater transparency and stronger supervision in securities markets. These changes are reshaping how markets operate, with the goal of enhancing market integrity.
Scope
Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030
Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030
Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2021-2030
- Clothing & Footwear
- Beauty and Personal Care
- Food & Grocery
- Appliances and Electronics
- Home Improvement
- Travel
- Hospitality
Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2021-2030
Social Commerce Industry Market Size and Forecast by End Use Device, 2021-2030
Social Commerce Industry Market Size and Forecast by Location, 2021-2030
Social Commerce Industry Market Size and Forecast by Location, 2021-2030
- Tier-1 Cities
- Tier-2 Cities
- Tier-3 Cities
Social Commerce Industry Market Size and Forecast by Payment Method, 2021-2030
- Credit Card
- Debit Card
- Bank Transfer
- Prepaid Card
- Digital & Mobile Wallet
- Other Digital Payment
- Cash
Social Commerce Industry Market Size and Forecast by Platforms
- Video Commerce
- Social Network-Led Commerce
- Social Reselling
- Group Buying
- Product Review Platforms
Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour, 2024
- By Age
- By Income Level
- By Gender
Social Commerce Market Share by Key Players, 2024
- Instagram
- Facebook
- YouTube
- Facily
- Zoop Brasil
- LTK
- ESCAPESwithYOU
- Chile 360
- Fantastic
- Elenas
- Valienta
- Sav.com
- Truekeo.com
For more information about this report visit https://www.researchandmarkets.com/r/r9o9o4
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Fonte: Business Wire
