THiS 2024 program to highlight strategies for co-creating with customers to build innovative products and experiences

SAN FRANCISCO: $USER #CX--UserTesting, a leader in experience research and insights, today announced Adam Alter will keynote The Human Insight Summit (THiS) in Austin, Texas, taking place October 28-30, 2024. THiS is UserTesting’s annual customer conference dedicated to uniting the entire experience research and insights community. It brings together the world’s leading researchers, designers, product managers, and marketers. The event’s content emphasizes the power of team collaboration, continuous customer learning, and co-creation with customers, highlighting how these practices drive innovation and impact within organizations.

Keynote Speaker

Adam Alter, a Professor of Marketing and the Stansky Teaching Excellence Faculty Fellow at NYU’s Stern School of Business, as well as a New York Times bestselling author, will deliver the closing keynote. Adam’s keynote is scheduled for October 30th at 2:00 pm CT.

“I’m honored to keynote UserTesting’s THiS conference, where I’ll uncover the hidden forces that shape our decisions and behaviors. By examining the mental, emotional, and creative blocks that often hold us back, I’ll offer insights on how to overcome these barriers and unlock our potential for making better decision-making both personally and professionally,” said Adam Alter, Professor of Marketing at NYU Stern School of Business. “I’m eager to connect these ideas to the world of building and creating products and experiences, demonstrating how subtle choices can drive significant behavioral changes. In times of major disruptions, it’s crucial for business professionals to challenge their existing ways of thinking—reimagining organizations, roles, and impact. My goal is to empower individuals with strategies to break through obstacles and get 'unstuck'.”

Additional speakers from Amazon, Best Buy, Calm, Verizon and more. You can find the full list of speakers here.

“At UserTesting, we believe that co-creating with customers is the fastest and most effective path to success,” said Paige Musto, Vice President of Corporate Marketing at UserTesting. “At THiS, we’re uniting a community of builders and creators to share, explore, and challenge how organizations learn from their customers, adapt to changing needs, and build products and experiences that drive meaningful change. Join us in Austin to be part of the UX transformation.”

Inspire. Enhance. Elevate.

THiS 2024 will offer attendees an in-depth exploration of how leading organizations turn insights into actionable strategies, driving impactful customer experiences. The conference will highlight the collaborative efforts of product, UX, design, marketing, and research teams in transforming concepts into live products, as well as the innovative approaches companies use to harness customer voices to fuel growth and innovation. These sessions are designed to empower participants to elevate their experience research and foster meaningful change within their organizations.

• 3-day event with pre-conference workshops
• 15+ breakout sessions
• 500 attendees
• Full agenda found here

THiS dates and times:

Fairmont Austin, Texas, October 28-30, 2024.

If you are a VP/SVP or C-level executive responsible for your organization's digital, design, product, and/or customer experiences, you can request one of the limited seats for our Executive Connect program taking place during the conference on Tuesday, October 29th from 10:30-1:30pm CT.

Come for THiS, stay for Austin. We have a flash sale promotion running through September 15, 2024 – Register here and enter discount code FLASHSALE24 at checkout for $300 off your Full Conference pass (normally $599).

About Adam Alter

Adam Alter is a professor of marketing, and the Stansky Teaching Excellence Faculty Fellow at New York University’s Stern School of Business. He also holds an affiliated professorship in social psychology at NYU’s psychology department. In 2020 and again in 2024 he was voted professor of the year by the faculty and student body at NYU’s Stern School of Business, and was among the Poets and Quants 40 Best Professors Under 40 in 2017.

Alter is the New York Times bestselling author of three books: Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think Feel and Behave (Penguin Press, 2013), Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked (Penguin Press, 2017), and Anatomy of a Breakthrough (Simon and Schuster, 2023).

Alter completed his undergraduate education at the University of New South Wales in Sydney, Australia, where he graduated with a degree in psychology with first class honors, and the University Medal in psychology. Alter moved to Princeton University in 2004, and spent the following five years completing his Ph.D. in social psychology, focusing on how people reach the judgments and make the decisions that shape their lives. At Princeton, he held the Procter honorific dissertation fellowship, and a fellowship in the Woodrow Wilson Society of Scholars.

About UserTesting
UserTesting is fundamentally changing the way digital products and experiences are built and delivered by helping organizations get insights from customers–from concept to execution. Built on top of a world-class, on-demand sourcing engine, customers can receive fast, high quality, opt-in feedback from both our proprietary and partner-sourced audience networks around the world. UserTesting offers the industry's most comprehensive experience research solution. Unlike approaches that track user behavior or collect customer listening data on live experiences, then try to infer what that data means, UserTesting enables companies to get input directly from customers–earlier in the process–helping to reduce guesswork, and bringing experience data to life with human insight. The company, formed through the combination of UserTesting & UserZoom, has more than 3,000 customers worldwide, including 75 of the Fortune 100 companies. To learn more, visit www.usertesting.com.

Fonte: Business Wire