Ketch, a Data Permissioning Platform for privacy operations and data activation, today announced the launch of Third Party Risk Intelligence, a new suite of diagnostics and management tools for brands...
- Comprehensive diagnostics and control over trackers, tags, and cookies -
- Brands gain complete visibility of third party data activity -
SAN FRANCISCO: Ketch, a Data Permissioning Platform for privacy operations and data activation, today announced the launch of Third Party Risk Intelligence, a new suite of diagnostics and management tools for brands to manage how third party vendors collect data across digital properties.
As regulatory enforcement increases and wiretapping lawsuits surge, businesses face growing legal and compliance risks. Recent trends show an uptick in class action suits targeting brands for privacy violations through tracking technologies that act as unauthorized wiretaps on digital properties. The plaintiffs' bar is aggressively pursuing cases around unlawful data collection practices—putting brands directly in the crosshairs.
“Traditional consent managers and third party risk management (TPRM) tools aren’t solving these problems,” says Max Anderson, Co-founder and Head of Product at Ketch. “They fail to accurately determine the origins and reasons for data collection. Therefore, controls are ineffective. Third Party Risk Intelligence gives businesses real-time visibility and control over their entire data ecosystem.”
A new study to be released by Ketch, ‘The State of the Internet’, reveals that 40% of tags and trackers fail to respect universal opt-out signals. This highlights the urgent need for Third Party Risk Intelligence, which empowers businesses to manage these third party data collection practices, monitoring vendor data flows and mitigating legal exposure like wiretapping claims.
Key capabilities of Ketch Third Party Risk Intelligence include:
For a quick snapshot of how well your business is managing universal opt-outs, take Ketch’s free Privacy Health Check for a detailed assessment of your compliance and data collection practices.
Third Party Risk Intelligence is available today within the Ketch Consent Management Platform. For more information, visit ketch.com.
About Ketch
Ketch is a data permissioning platform for privacy operations and data activation, helping brands collect and activate permissioned data for use in advertising and AI initiatives. Brands use Ketch to capture consent from consumers, enforce choices across the business ecosystem for data in rest, in transit, and in use, and leverage responsibly-gathered data for growth. Learn more at ketch.com.
Fonte: Business Wire
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