▾ G11 Media Network: | ChannelCity | ImpresaCity | SecurityOpenLab | Italian Channel Awards | Italian Project Awards | Italian Security Awards | ...
InnovationOpenLab

Treasure Data Unveils Generative AI Capabilities with CDP-Native AI Framework

#CDP--Today at CDP World 2024, Treasure Data announced the launch of the Treasure Data AI Framework to introduce persona-based generative AI chat interfaces to Treasure Data Customer Data Platform (CD...

Business Wire
  • The Treasure Data AI Framework introduces chat interfaces to Treasure Data CDP, democratizing access to trusted customer data
  • New Generative AI capabilities reduce marketing campaign development from months to seconds with GenAI-powered data exploration, campaign activation, and 1:1 content generation

LAS VEGAS: #CDP--Today at CDP World 2024, Treasure Data announced the launch of the Treasure Data AI Framework to introduce persona-based generative AI chat interfaces to Treasure Data Customer Data Platform (CDP). The AI Framework enables marketing and customer-centric teams to accelerate campaign ideation and activation with new AI applications from Treasure Data (AI Copilots and AI Email Studio) and build custom AI applications.

“AI and customer data together drive productivity that unlocks revenue growth,” said Kaz Ohta, CEO and co-founder at Treasure Data. “For years we’ve helped customer-centric teams apply intelligence to customer data with predictive AI and machine learning. As we continue to reinvent the customer data platform, we’re excited to introduce generative AI on top of the world’s best CDP for global enterprises. Now that anyone can simply chat with their CDP in natural language, our customers can democratize data exploration, analysis and activation for teams across their entire company.”

The Treasure Data AI Framework is built on top of the unified, accurate customer data within Treasure Data CDP, with integrated privacy and security features. The first innovations within the Treasure Data AI Framework include the following:

AI Copilots: Marketing Copilot and more

AI Copilots help specific roles across global organizations work faster with better results, using persona-based generative AI interfaces powered by the Treasure Data AI Framework.

The first Copilot available today, Marketing Copilot, gives marketers the power to explore, build, and activate audiences with an easy-to-use generative AI chat interface. Marketing Copilot accelerates marketing campaign ideation and planning by enabling teams to:

  • Assemble and analyze new audiences or enhance existing segments
  • Get immediate insights into data and drill down into analyses and visualizations
  • Brainstorm and collaborate with AI for new ideas and step-by-step action plans

A free trial of Marketing Copilot is available for a limited time. Contact a Treasure Data account manager or Treasure Data to learn more.

Additional Copilots to support customer service teams and identity unification are coming soon.

AI Email Studio

AI Email Studio will assist marketers with the content creation phase of planning a personalized email campaign. AI Email Studio will enable marketers to use generative AI to instantly create 1:1 email content based on real-time behaviors.

Limited early access of this product is now available.

Build Your Own AI

The AI Framework enables data science teams and Treasure Data partners to build their own generative AI capabilities on top of Treasure Data CDP. Treasure Data customers and partners can use Build Your Own AI for any use case, including survey feedback and sentiment analysis, personalized communications and content generation, translation, and coding and scripting.

Today’s announcements come on the heels of Treasure Data’s recognition as a Leader from multiple independent analyst evaluations. In 2024, Treasure Data was named a Leader in The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024, as well a Leader in the 2024 Gartner® Magic Quadrant™ for Customer Data Platforms.

About Treasure Data

Treasure Data empowers the world’s largest and most innovative companies to deliver the right experiences that increase revenue, lower costs, and reduce data privacy, compliance, and security risks. Treasure Data provides the only enterprise customer data platform (CDP) that combines batch and real-time data to personalize journeys with Al.

Recognized as a CDP market leader, Treasure Data helps organizations increase conversions and optimize spend across channels. Our CDP gives customer-centric teams across Fortune 500 and Global 2000 companies – marketing, sales, service, and more – the power to turn customer data into their greatest treasure. Visit www.treasuredata.com to learn more.

Join Treasure Data’s global CDP community at CDP World, its annual summit for marketing and data leaders.


Fonte: Business Wire

If you liked this article and want to stay up to date with news from InnovationOpenLab.com subscribe to ours Free newsletter.

Related news

Last News

How Austria is making its AI ecosystem grow

Always keeping an European perspective, Austria has developed a thriving AI ecosystem that now can attract talents and companies from other countries

Sparkle and Telsy test Quantum Key Distribution in practice

Successfully completing a Proof of Concept implementation in Athens, the two Italian companies prove that QKD can be easily implemented also in pre-existing…

Dronus gets a strategic investment by Eni Next

Eni's VC company invest in the Italian drone company to develop new solutions for industrial plants monitoring

Technology Reply wins the 2024 Oracle Partner Awards - Europe South Innovation

Oracle recognizes Technology Reply’s ability to develop and deliver pioneering solutions through partnering with Oracle

Most read

Panjaya.ai Unveils BodyTalk: World’s first AI-Powered Dubbing Platform,…

Panjaya.ai, led by former Apple TV and Vimeo executives, has launched BodyTalk, the first AI-driven translation platform designed to address a common…

Glean Named an AI Cool Vendor in the 2024 Gartner Cool Vendors for Digital…

Work AI leader Glean today announced it has been named a Cool Vendor in the 2024 Cool Vendors in Digital Workplace Applications1 report by Gartner, Inc.…

ISG to Assess Procurement Services Worldwide

$III #CategoryManagementServices--Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm, has launched…

Spoofing Detection Technologies Market Research Report 2024-2034: Growth…

The "Spoofing Detection Technologies Market - A Global and Regional Analysis: Focus on Application, Solution Type, and Region - Analysis and Forecast,…

Newsletter signup

Join our mailing list to get weekly updates delivered to your inbox.

Sign me up!