Year-over-year growth in bookings and revenue, leadership promotions, and in-house capacity enhancements mark a standout year for pharosIQ.

PHILADELPHIA: Since merging MRP and CONTENTgine in March 2024 and rebranding to pharosIQ, the company has delivered exceptional results, including a projected 70% growth in Q4 bookings and 25% growth in revenue. This performance is driven by a unified in-house supply chain, enhanced delivery capabilities, and rising global demand for its actionable B2B buyer intent data. Notably, H2 2024 has seen a 36% increase in bookings and projected 11% revenue growth over H1, with strong contributions across all regions.

“This growth reflects the results of our commitment to delivering greater value to our clients,” said Raj Hajela, Interim CRO. “By aligning our organization and unifying our vision post-merger, we’ve achieved unprecedented success in helping our clients drive revenue.”

This demonstrates the trust pharosIQ has earned from the world’s fastest-growing brands and global enterprises, helping them identify, prioritize, and engage in-market buyers with precision.

Leadership Strengthened with Key Promotions

To build on this success, pharosIQ has strengthened its leadership team:

• Jeffrey Rokuskie Appointed Permanent CEO: Rokuskie’s leadership during integration and innovation has positioned pharosIQ for sustained success.

“Jeff’s vision and commitment make him the ideal choice to lead us into the future,” said Gurdeep “Singh” Chimni, Chairman of the Board.

• Kristen McShane Promoted to CFO: With over 20 years of financial leadership, McShane has aligned the company’s financial strategy to its growth objectives.

Successful Merger/Integration Drives Growth and Innovation

Since the strategic merger in March 2024, pharosIQ has realized its vision of becoming a leader in B2B intent data and content-driven lead and demand generation.

• Supply Chain Efficiencies: 30% operational synergies and doubled capacity enable faster, more precise delivery.
• Global Footprint Expansion: Aligned Centers of Excellence across North America, EMEA, LATAM, and APAC support localized solutions.
• Accelerated Innovation: Unified teams accelerate AI-driven enhancements to first-party intent data solutions.

pharosIQ’s synergies have scaled operations intelligently, delivering greater value through its full-funnel suite of products that help B2B marketers identify in-market buyers, engage audiences across the buying cycle, and drive measurable outcomes. With its commitment to innovation and customer success, pharosIQ continues to redefine how B2B marketers connect with in-market buyers.

About pharosIQ

pharosIQ is a global leader in first-party intent-driven lead generation solutions, delivering essential insights and demand for B2B organizations’ sales and marketing success. With over four decades of expertise, pharosIQ converts buyer intelligence into impactful engagements, driving global revenue efficiently for many of the world’s most recognizable organizations. Powered by first-party audience engagement data and its proprietary AI ecosystem, pharosIQ connects B2B technology and service vendors with in-market buyers, transforming sales and marketing strategies worldwide. For more information visit pharosIQ.com

Fonte: Business Wire