RENO, Nev.: #decodeyourfood--WISEcode, pioneer in food transparency, has launched the WISEcode app to transform how consumers understand the quality and safety of their foods.

“Until 30 years ago, nutrition disclosure was voluntary," Tolga Erdogus, WISEcode’s CTO, remarked. "The current Nutrition Facts Panel shows just 15 attributes—less than 1% of what’s in our food. WISEdata™ flips that, with over 15,000 attributes on each of 650,000 foods—1,000 times more data than any other source."

The WISEcode app uses this data to provide simple yet powerful tools (Codes) that answer key questions like:

• Is your food ultra-processed?
• Does your food contain seed oils or harmful ingredients?
• Is your food truly all-natural?

The WISEcode app is simple to use. Scan the barcode, and immediate information about the quality of the food is provided and the consumer can make their buying decision.

Peter Castleman, WISEcode founder, said, “The world is increasingly connecting what we eat to our wellness and health which is driving much of the discussion about food regulation reform. But the first step is knowing what is truly in our food. WISEcode is reversing decades of lack of transparency in our foods and we are laying bare to the world facts about our foods. While regulators talk, we hope to spark a nutrition revolution by empowering consumers with knowledge. We trust people to make good decisions if they have knowledge. Food should be loved, not feared and transparency in food is a huge step forward.”

Join us in shaping the future of food—visit the App Store to download the app today!

About WISEcode

WISEcode is a leading “foodtech™” company which applies the latest advancements in tech, artificial intelligence, machine learning, lab research and cloud computing to the food, nutrition and health industries to achieve knowledge about our foods never before available. WISEcode has created the world’s largest food database that we use to empower consumers with knowledge. With WISEcode, transparency is knowledge, knowledge is power.

Fonte: Business Wire