▾ G11 Media Network: | ChannelCity | ImpresaCity | SecurityOpenLab | Italian Channel Awards | Italian Project Awards | Italian Security Awards | ...
InnovationOpenLab

Acxiom Names Tom Zawacki as Chief Growth Officer

Acxiom, the connected data and technology foundation for the world's leading brands and agencies, today announced the appointment of Tom Zawacki as its new Chief Growth Officer (CGO). Reporting to Glo...

Business Wire

Proven industry leader to drive Acxiom’s global market expansion

CONWAY, Ark.: Acxiom, the connected data and technology foundation for the world's leading brands and agencies, today announced the appointment of Tom Zawacki as its new Chief Growth Officer (CGO). Reporting to Global CEO Jarrod Martin, Zawacki will drive Acxiom's growth by unlocking new markets and revenue opportunities and delivering effective acquisition and retention solutions for clients.

An accomplished business transformation leader with over three decades of data, AI, and global omnichannel marketing expertise, Zawacki joins Acxiom from Data Axle, where he served as President of Enterprise Solutions and Chief Marketing Officer. During his tenure, he achieved rapid and sustained ROI for clients across diverse industries.

Earlier in his career as Senior Vice President of Corporate Strategy & Commercial Growth at Rocket Fuel, Zawacki pioneered the inaugural AI integration with IBM Watson and forged multimillion-dollar partnerships with Fortune 500 companies. He also led brand positioning, go-to-market, and growth initiatives for XPlusOne, served on the executive team at Modem Media, the industry’s first digital advertising firm, and founded social commerce company Lemonade Inc.

“With his proven track record of cultivating relationships and driving sustainable brand growth, Tom brings the ideal blend of industry experience, leadership, and vision to the CGO role. We’re thrilled to have him join our executive leadership team, where he will be key in guiding our expansion into new markets and building on the momentum of our successes in 2024.” – Jarrod Martin, CEO at Acxiom.

"Acxiom's focus on people deeply resonates with me. Understanding our clients, their customers and prospects is the foundation of effective predictive marketing today. I'm honored to join such a smart, hardworking, and humble team, all dedicated to delivering meaningful value and success for our clients." – Zawacki.

Zawacki holds a bachelor’s degree in anthropology from Princeton University and has received numerous accolades, including Mazda’s Strategic Partner of the Year (2015), TIME Magazine/CNN Website of the Year (2007), and Internet Marketer of the Year (1998).

About Acxiom

Acxiom puts data to work, solving complex challenges for the world’s leading brands and agencies. As the connected data and technology foundation of the Interpublic Group of Companies, Inc. (IPG), Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, China, Poland, and Mexico. Connect with Acxiom on LinkedIn and discover more at Acxiom.com.

Fonte: Business Wire

If you liked this article and want to stay up to date with news from InnovationOpenLab.com subscribe to ours Free newsletter.

Related news

Last News

RSA at Cybertech Europe 2024

Alaa Abdul Nabi, Vice President, Sales International at RSA presents the innovations the vendor brings to Cybertech as part of a passwordless vision for…

Italian Security Awards 2024: G11 Media honours the best of Italian cybersecurity

G11 Media's SecurityOpenLab magazine rewards excellence in cybersecurity: the best vendors based on user votes

How Austria is making its AI ecosystem grow

Always keeping an European perspective, Austria has developed a thriving AI ecosystem that now can attract talents and companies from other countries

Sparkle and Telsy test Quantum Key Distribution in practice

Successfully completing a Proof of Concept implementation in Athens, the two Italian companies prove that QKD can be easily implemented also in pre-existing…

Most read

Synapse ITS Appoints Josh LittleSun as Chief Technology Officer to Drive…

#PressRelease--Synapse ITS (“Synapse”), a leader in transportation safety, is pleased to announce the appointment of Josh LittleSun as its new Chief Technology…

Rocket Lab Launches Next Batch of Satellites for Kinéis Constellation

$RKLB--Rocket Lab USA, Inc. (Nasdaq: RKLB) (“Rocket Lab” or “the Company”), a global leader in launch services and space systems, today successfully launched…

ADTRAN Holdings, Inc. to release fourth quarter 2024 financial results…

#Adtran--ADTRAN Holdings, Inc. (NASDAQ: ADTN) announced today that the Company will release its financial results for the fourth quarter 2024 after market…

AO Mainnet Launches, Ushering in a New Era of Decentralized Computing…

AO, a revolutionary platform for decentralized computing, launches its mainnet today following a highly successful testnet phase, with key milestones…

Newsletter signup

Join our mailing list to get weekly updates delivered to your inbox.

Sign me up!