DUBLIN: The "Netherlands Prepaid Card and Digital Wallet Market Intelligence and Future Growth Dynamics Databook - Q2 2025 Update" report has been added to ResearchAndMarkets.com's offering.

The prepaid card and digital wallet market in Netherlands is expected to grow by 7.5% on annual basis to reach US$ 8.25 billion in 2025.

The prepaid card and digital wallet market in the country has experienced robust growth during 2020-2024, achieving a CAGR of 10.4%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 6.3% during 2025-2029. By the end of 2029, the prepaid card and digital wallet market is projected to expand from its 2024 value of US$ 7.67 billion to approximately US$ 10.54 billion.

The prepaid card market in the Netherlands is undergoing significant transformation, influenced by the rising adoption of digital payments, increasing corporate utilization, and the integration of prepaid cards with digital wallets. As consumers and businesses shift towards cashless transactions, prepaid cards are expected to become more embedded in everyday financial activities. The expansion of e-commerce and the growing preference for budget-friendly financial solutions further reinforce the role of prepaid cards in the Dutch economy.

Over the next few years, the market is projected to grow steadily, with financial institutions and fintech companies focusing on innovation to enhance prepaid card offerings. Corporate adoption will likely expand, leading to the introduction of specialized prepaid solutions tailored to business needs. Additionally, as digital wallets continue to integrate prepaid functionalities, consumers will have more versatile payment options. Market players must balance regulatory compliance with technological advancements to drive long-term growth in the Netherlands' prepaid card sector to stay competitive.

Competitive Landscape of the Netherlands Prepaid Card Market

The Netherlands' prepaid card market is transforming rapidly, fueled by increased competition, regulatory changes, and evolving consumer demands. Established financial institutions and fintech startups actively engage in strategic initiatives to expand their presence and improve service offerings. As the prepaid card sector grows, companies must adapt to technological advancements and regulatory requirements to stay competitive.

Over the next few years, the industry will likely witness further digitalization and deeper integration of prepaid cards with digital wallets and e-commerce platforms. With favorable market conditions and a proactive regulatory environment, the prepaid card market in the Netherlands is positioned for sustained growth, offering new opportunities for businesses and consumers alike.

Key Players and Market Share

Major financial institutions and global payment service providers dominate the prepaid card market in the Netherlands. Established entities such as Currence iDEAL BV, PayPal Holdings, Inc., Mastercard Inc., Visa Inc., and American Express continue to lead the sector with a diverse range of prepaid products. These companies leverage their extensive networks to expand the adoption of prepaid cards across different use cases, including gift cards, travel cards, and digital payment solutions.

In addition to traditional players, fintech companies are entering the market with innovative prepaid card offerings. Startups and digital payment firms target specific consumer segments, such as youth banking solutions, corporate expense management, and online gaming payments. The increasing competition has prompted established providers to enhance their product offerings, improve security features, and integrate with digital wallets to maintain their market positions.

Key Attributes:

Scope

Netherlands Prepaid Payment Instrument Market Size and Forecast

• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Market Share Analysis by Prepaid Card vs. Digital Wallet

Netherlands Digital Wallet Market Size and Forecast

• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Market Share Analysis by Key Segments

Netherlands Digital Wallet Market Size and Forecast by Key Segments

• Retail Shopping (Value, Volume, Avg. Value)
• Travel (Value, Volume, Avg. Value)
• Restaurant (Value, Volume, Avg. Value)
• Entertainment and Gaming (Value, Volume, Avg. Value)
• Recharge and Bill Payment (Value, Volume, Avg. Value)

Netherlands Digital Wallet Retail Spend Dynamics

• Food and Grocery - Transaction Value
• Health and Beauty Products - Transaction Value
• Apparel and Foot Wear - Transaction Value
• Books, Music and Video - Transaction Value
• Consumer Electronics - Transaction Value
• Pharmacy and Wellness - Transaction Value
• Gas Stations - Transaction Value
• Restaurants & Bars - Transaction Value
• Toys, Kids, and Baby Products - Transaction Value
• Services - Transaction Value
• Others - Transaction Value

Netherlands Prepaid Card Industry Market Attractiveness

• Load Value Trend Analysis
• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Number of Cards
• Market Share Analysis by Functional Attributes - Open Loop vs. Closed Loop
• Market Share Analysis by Prepaid Card Categories

Netherlands Open Loop Prepaid Card Future Growth Dynamics

• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Number of Cards

Netherlands Closed Loop Prepaid Card Future Growth Dynamics

• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Number of Cards

Netherlands Prepaid Card Consumer Usage Trends

• By Age Group
• By Income Group
• By Gender

Netherlands Prepaid Card Retail Spend Dynamics

• Food and Grocery - Transaction Value
• Health and Beauty Products - Transaction Value
• Apparel and Foot Wear - Transaction Value
• Books, Music and Video - Transaction Value
• Consumer Electronics - Transaction Value
• Pharmacy and Wellness - Transaction Value
• Gas Stations - Transaction Value
• Restaurants & Bars - Transaction Value
• Toys, Kids, and Baby Products - Transaction Value
• Services - Transaction Value
• Others - Transaction Value

Netherlands General Purpose Prepaid Card Market Size and Forecast

Netherlands Gift Card Market Size and Forecast

Gift Card Market Size and Forecast by Functional Attribute

• By Open Loop Gift Card
• By Closed Loop Gift Card

Gift Card Market Size and Forecast by Consumer Segments

• By Retail Consumer Segment
• By Corporate Consumer Segment

Gift Card Market Share Analysis by Retail Categories

• Gift Card Market Share Analysis by Gifting Occasion
• Gift Card Market Share Analysis by Purchase Location

Netherlands Entertainment and Gaming Prepaid Card Market Size and Forecast

Netherlands Teen and Campus Prepaid Card Market Size and Forecast

Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute

• By Open Loop Teen and Campus Prepaid Card
• By Closed Loop Teen and Campus Prepaid Card

Netherlands Business and Administrative Expense Prepaid Card Market Size and Forecast

Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments

• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Netherlands Payroll Prepaid Card Market Size and Forecast

Payroll Prepaid Card Market Size and Forecast by Consumer Segments

• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Netherlands Meal Prepaid Card Market Size and Forecast

Meal Prepaid Card Market Size and Forecast by Consumer Segments

• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Netherlands Travel Forex Prepaid Card Market Size and Forecast

Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments

• By Retail
• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Netherlands Transit and Tolls Prepaid Card Market Size and Forecast

Netherlands Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast

Netherlands Fuel Prepaid Cards Market Size and Forecast

Netherlands Utilities, and Other Prepaid Cards Market Size and Forecast

Netherlands Virtual Prepaid Card Industry Market Attractiveness

• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Market Share Analysis by Key Virtual Prepaid Card Categories

Netherlands Virtual Prepaid Card Market Size by Key Categories

• General Purpose Prepaid Card - Transaction Value
• Gift Card - Transaction Value
• Entertainment and Gaming Prepaid Card - Transaction Value
• Teen and Campus Prepaid Card - Transaction Value
• Business and Administrative Expense Prepaid Card - Transaction Value
• Payroll Prepaid Card - Transaction Value
• Meal Prepaid Card - Transaction Value
• Travel Forex Prepaid Card - Transaction Value
• Transit and Tolls Prepaid Card - Transaction Value
• Social Security and Other Government Benefit Programs Prepaid Card - Transaction Value
• Fuel Prepaid Cards - Transaction Value
• Utilities, and Other Prepaid Cards - Transaction Value

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Fonte: Business Wire