Appointment reflects focus on Prisma innovation and enhancing the value of Innovid and Protected integrations

NEW YORK: Mediaocean, the foundational partner for omnichannel advertising, today announced the promotion of Ramsey McGrory to President of Prisma, the industry’s trusted platform for integrated media buying, optimization, and execution. In this role, McGrory will oversee the continued growth and expansion of Prisma for global customers and partners.

McGrory currently serves as Chief Development Officer at Mediaocean, where he leads market development efforts, including partnerships, corporate development, and incubation of growth businesses, including Protected by Mediaocean. As President of Prisma, he will focus on deepening client relationships and driving innovation across the advertising ecosystem, including integrating Protected and Innovid more deeply into the platform.

“I’ve known Ramsey for 25 years and he’s always been a champion for the industry and innovation,” said Bill Wise, CEO of Mediaocean. “At Mediaocean, he led massive acquisitions like 4C, Flashtalking, and Innovid, while driving partnerships across every sector of the industry. I look forward to having Ramsey spearhead the next phase for Prisma as we harness the opportunities with AI and automation to deliver exponential results.”

Since joining Mediaocean in 2016, McGrory has played a pivotal role in the company’s transformation as CRO and CDO. His deep experience spans prior leadership roles across programmatic, data, publishing, and corporate development. McGrory began his career in ad tech at DoubleClick and later led sales at Right Media, where he launched the industry’s first programmatic exchange. He is an active investor, served on the boards of VideoAmp and Pathlabs, and is a recognized voice in the industry on innovation in programmatic, measurement, and television advertising.

“Mediaocean has transformed over the last ten years, growing more than fivefold in the process, and Prisma has been central to our success,” said McGrory. “Prisma sits at the intersection of media investment, workflow, and accountability, and our team will continue building on that foundation and strengthening our position with innovation for the entire ecosystem.”

About Mediaocean

Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad tech platform for creative, delivery, measurement, and optimization, as well as Protected by Mediaocean, an integrated solution for ad verification and brand safety. Visit www.mediaocean.com for more information.

Fonte: Business Wire