: #AI--Matter Communications:

What:
Matter is convening leading voices in PR, marketing, SEO and content for a virtual panel discussion, “How to Be Visible in an AI World.” The event will explore how communications leaders are adapting strategies to optimize for AI-powered search experiences, the rise of “zero click” search, and the new rules of digital visibility.

Why It Matters:
AI is transforming how organizations earn media coverage, search rankings and audience trust. This discussion will give CMOs and senior PR and marketing leaders practical guidance on:

• Generative Engine Optimization (GEO) vs. SEO
• Structuring websites and content for AI crawlers and semantic search
• Identifying and building brand authority in an AI-driven landscape
• Creating AI use guidelines to avoid reputational risk
• Leveraging thought leadership, earned media and third-party reviews to influence generative AI outputs

Who:

• Moderator:
  • Tim Donovan, Founder & Principal, AI consultancy, Seek Argus
• Panelists:
  • Nic Azad, Senior Content Lead, Parsec Automation
  • Loren Guertin, Vice President and AI Council Lead, Matter
  • Ethan Lyons, Search Marketing Manager, Matter
  • Shane Carley, Senior Content Writer, Cyber Editorial Lead, Matter
  • Wyatt Craig, Director of Strategy, Demand Gen & Social Media, Matter

When:
Wednesday, November 5, 2025
1:00 – 2:00 PM ET

Where:
Virtual Event (via Wistia)
https://bit.ly/3Wm5mbq

Quote:
“AI is changing both how content is consumed and how it is discovered,” said Mandy Mladenoff, President of Matter. “It’s increasingly important for organizations to understand how to stand out and be noticed at a time when 80% of consumers rely on “zero click” results from AI-generated search summaries. Today, meaningful visibility means making your content crawlable, semantically rich, and structurally organized so that AI tools and overviews can parse it for direct answers — not just driving traffic. At the same time, brands need to lean harder into authority—leveraging social proof, third-party reviews, deep analysis and earned media — so when AI overviews draw from multiple sources, your voice is among those recommended. This Summit will give brands practical steps to structure content for AI, amplify brand authority through earned media and social proof, and maintain the originality and authenticity that build industry trust and thought leadership.”

FAQs
Q: What is Generative Engine Optimization (GEO)? A: GEO is a digital marketing strategy that optimizes content specifically for AI-powered search engines and Large-Language-Models models (LLMs), going beyond traditional SEO to focus on semantic understanding and structured data.

Q: How does AI impact traditional PR and marketing strategies? A: AI transforms marketing and PR by changing how information is discovered through new methods of searching, requiring brands to optimize for AI citations using structured content formatting and authority building rather than just website traffic generation.

Q: Who should attend the AI Summit? A: Marketing executives, SEOs, content strategists, PR professionals, and business leaders looking to understand AI's impact on digital visibility and brand authority.

Q: What are zero-click search results? A: Zero-click results are AI-generated summaries that answer user queries directly in search results without requiring clicks to external websites to learn more information.

Fonte: Business Wire