Appointment deepens sales bench as demand for predictive creator marketing intelligence grows

NEW YORK: #AIMarketing--RAD Amplify, a RAD Intel portfolio company built for creator marketing, today announced the appointment of Nicole Wilson as Sales Director. Wilson will help scale RAD Amplify's business by expanding enterprise partnerships and leveraging the company's ability to help advertisers execute higher-performing creator campaigns.

Wilson joins RAD Amplify with nearly 10 years of commercial experience helping enterprise brands and agencies execute successful creator marketing programs in an increasingly complex and evolving marketplace. Most recently, she served as Director of Sales at influencer discovery platform Upfluence, where she managed a global team of account executives. Under her leadership, revenue grew 20% year over year, and her organization contributed more than 30% of the company's net-new software business in 2025. Wilson also brings direct creator experience, having built her own social channels and worked on brand partnerships including Nordstrom, Aperol, Fujifilm and Rit Dye.

"Nicole understands creator marketing from every angle," said Rick Song, CEO of RAD Amplify. "She brings deep category expertise, coupled with a track record of working with advertisers to deliver impactful creator campaigns. She'll play a pivotal role in our next phase of growth."

Throughout her career, Wilson has worked with brands as creator marketing has evolved from earned media into a strategic marketing channel.

"Brands continue to face the same challenge: to deliver influencer marketing that performs predictably, they need real-time audience intelligence to understand what's happening in the consumer landscape. RAD Amplify is uniquely built around that need, helping brands turn intelligence into high-impact creator campaigns," Wilson said.

Wilson's appointment continues RAD Amplify's investment in commercial growth. Together with Senior Vice President of Marketing John King and Director of Sales Tom Costello the expanded leadership team is strengthening demand generation, enterprise sales and agency partnerships as the company scales its AI-powered creator marketing business.

About RAD Amplify

RAD Amplify is an AI-powered creator intelligence platform serving Fortune 1000 brands and global agencies. The company's proprietary platform identifies emerging consumer demand within online communities and activates the creators predicted to perform - before competitors see the signal.

RAD Amplify is an enterprise managed services subsidiary of RAD Intel, headquartered in Los Angeles and backed by multiple institutional funds. For more information, visit www.radamplify.com.

About RAD Intel

RAD Intel is an AI marketing holding company built around a shared intelligence layer, with a portfolio that includes RAD Amplify (enterprise managed services) and Lickly (SaaS for mid-market operators). RAD Intel is backed by multiple institutional funds and was selected by the Adobe Fund for Design. For more information, visit www.radintel.ai.

Fonte: Business Wire