Taobao and Tmall Group (“Taobao and Tmall”), Alibaba Group’s China commerce business, today successfully concluded its 15th annual 11.11 Shopping Festival (“11.11” or the “Festival”). Fo...
HANGZHOU, China: Taobao and Tmall Group (“Taobao and Tmall”), Alibaba Group’s China commerce business, today successfully concluded its 15th annual 11.11 Shopping Festival (“11.11” or the “Festival”). For the entire campaign period, Taobao and Tmall recorded positive year-on-year growth in GMV, order number, and participating merchants compared to the same period last year.
“Taobao and Tmall‘s solid performance reflects the success of our user-first strategy, which is focused on competitive pricing, diverse content offerings, and AI-driven technologies that further optimized consumer and merchant experiences during the campaign,” said Trudy Dai, Chief Executive Officer of Taobao and Tmall Group. “Brand membership programs continued to play a pivotal role in this year’s 11.11, highlighting our capabilities in supporting merchants to nurture sustainable, long-term consumer loyalty and business opportunities.”
Highlights from Taobao and Tmall’s 2023 11.11 Shopping Festival:
Price-competitive offerings driving sales growth:
Content strategy bringing more business opportunities:
Increased AI adoption enhancing customer experience:
Brand membership programs cultivating customer loyalty:
Note: All times mentioned in this press release refer to Beijing time. The entire campaign period for this year’s 11.11 is from October 24, 2023 to November 11, 2023. The pre-sale period started October 24, 2023. The sales period started October 31, 2023 and ended November 11, 2023. Year-on-year growth rates are compared against the same date period in 2022. GMV disclosed in this press release refers to the total value of orders in RMB settled through Alipay on Alibaba's Taobao and Tmall platforms. It is reported on a real-time basis and includes shipping charges paid (where applicable). All GMV and other figures presented in this press release are unaudited and subject to adjustments.
About the 11.11 Shopping Festival
The 11.11 Shopping Festival began in 2009 with participation from just 27 merchants as an event for merchants and consumers to raise awareness about the value of online shopping. For the latest news and updates on the 2023 11.11 Shopping Festival, please visit: https://www.alizila.com/Contacts
+852 6933 0425
+852 5590 9949
Fonte: Business Wire
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