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Gopuff Launches In-House Ads Platform to Enhance Ad Relevance, Targeting, and Drive Engagement for Brands

Gopuff, the leading Instant Commerce company, today announced the launch of its in-house ads platform. With custom-built artificial intelligence and machine learning models accounting for more than 1,...

Autore: Business Wire

Gopuff Launches In-House Ads Platform to Enhance Ad Relevance, Targeting, and Drive Engagement for Brands

Powered by artificial intelligence & machine learning models, the platform offers intelligent audience targeting and objective-based buying tools for more dynamic and effective campaigns

PHILADELPHIA: Gopuff, the leading Instant Commerce company, today announced the launch of its in-house ads platform. With custom-built artificial intelligence and machine learning models accounting for more than 1,000 real-time variables and 10 years of historical customer data, the platform features intelligent and predictive tools for objective-based buying, personalized audience targeting recommendations, bid optimization and more.

The Gopuff Ads Platform takes into account each customer’s shopping behavior, their previous purchases, the time of day, localized product popularity and 1,000 other data points to surface the most relevant advertisement and product for that individual, in that moment — all in less than 50 milliseconds. Since launching the platform, Gopuff has seen a 50% higher relevance score, helping drive a 25% increase in click-through-rates and a 24% increase in conversion. Plus, by taking a more focused approach, advertisers are seeing a 30% lower cost-per-click on average.

“At Gopuff, we believe everyone wins when we match the right advertiser to the right customer at the right time — it’s what makes ad placements feel like content," said Daniel Folkman, SVP of Business at Gopuff. “With the new Gopuff Ads Platform, brands can easily reach shoppers with the most relevant content to create authentic experiences and inspire customers to engage. We’re thrilled to offer advertisers greater access to the Gopuff platform and data with intelligent, new tools and look forward to continuing to drive innovation as the industry evolves.”

From Login to Live in 5 Minutes: With the Gopuff Ads Platform, brands and agencies have full control over their advertising dollars and can seamlessly build, buy, manage, measure and assess their spend.

In addition to these new capabilities for sponsored product ads, Gopuff provides partners with the ability to run ads across In-App Display, Off-Platform Audience Extension, Instant Sampling, Non-endemic advertising, and more. As Gopuff continues to innovate and redefine the future of commerce, streamlined reporting will also offer greater visibility into brand partners’ businesses across the Gopuff ecosystem.

About Gopuff

Gopuff is the leading Instant Commerce platform, bringing thousands of everyday products to customers in as fast as 15 minutes. Gopuff stores everything from household essentials and groceries to OTC medication and more within hundreds of micro-fulfillment centers and omnichannel retail stores across the U.S. and U.K. Founded in 2013 by co-founders and co-CEOs, Rafael Ilishayev and Yakir Gola, Gopuff’s unique, vertically integrated platform offers customers a seamless and consistently fast shopping experience.

To learn more, visit www.gopuff.com or follow Gopuff on Facebook, Twitter or Instagram. Download the Gopuff app on iOS and Android.

Fonte: Business Wire


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