DUBLIN: The "Ireland Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Q1 2025 Update" report has been added to ResearchAndMarkets.com's offering.
The gift card market in Ireland is expected to grow by 7.3% on annual basis to reach US$892.0 million in 2025. The gift card market in the country experienced robust growth during 2020-2024, achieving a CAGR of 8.3%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 6.4% during 2025-2029. By the end of 2029, the gift card sector is projected to expand from its 2024 value of USD 831.3 million to approximately USD 1.14 billion.
Ireland's gift card market is transforming, driven by digitalization, corporate adoption, and strategic retail collaborations. The shift towards digital gift cards, fueled by e-commerce growth and technological advancements, is expected to drive higher consumer engagement and expand market opportunities. Additionally, the rise of corporate gifting and strategic partnerships between retailers and gift card providers is broadening the accessibility and usability of gift cards, positioning them as a key component of the retail and financial ecosystem.
Regulatory developments aimed at protecting consumers and improving transparency will shape the competitive landscape over the next few years. Businesses must align with these regulations while addressing unredeemed gift card balances through innovative solutions. As market adoption grows, companies prioritizing seamless digital experiences, compliance, and enhanced consumer engagement will be best positioned to capitalize on Ireland's expanding gift card sector.
Ireland's gift card market is poised for continued growth, driven by digital adoption, strategic partnerships, and evolving consumer preferences. The entry of new players and the expansion of product offerings contribute to a dynamic and competitive environment. As the market matures, businesses focusing on innovation, regulatory compliance, and customer-centric strategies will be well-positioned to capitalize on emerging opportunities and achieve sustained success.
Key Players and Market Share
- Prominent players in Ireland's gift card market include Musgrave Group Plc, Dunnes Stores Ltd, Tesco Plc, Marks & Spencer Plc, Grafton Group Plc, Home Retail Group, and Amazon.com Inc. These established retailers offer various gift card options for diverse consumer needs.
- In addition to these established entities, the market has seen the entry of specialized gift card providers such as One4All, which has partnered with multiple retail brands to offer customizable gift card products. This diversification enhances consumer choice and reflects the dynamic nature of the market.
Digital Transformation in Gift Card Offerings
- The Irish gift card market is undergoing a significant digital transformation as consumers increasingly prefer electronic formats over traditional physical cards. This shift is largely driven by the widespread adoption of digital payment solutions and the seamless integration of gift cards with e-commerce platforms. Major retailers and online stores now offer digital gift cards that can be easily purchased and redeemed through mobile apps, making gifting more convenient and accessible.
- The rapid expansion of Ireland's e-commerce sector and technological advancements in digital payments fuel this trend. Consumers gravitate towards digital gift cards due to their instant delivery and ease of use, eliminating the need for physical handling. Additionally, the growing reliance on smartphones and digital wallets has further supported the adoption of digital gift cards, making them a preferred choice among tech-savvy consumers.
- Businesses will likely focus on enhancing consumer engagement by introducing personalized digital gift card experiences, integrating them with loyalty programs, and improving ease of redemption. As digital gifting becomes the norm, companies that invest in seamless and customer-friendly solutions will be well-positioned to capitalize on this growing market.
Strategic Collaborations Between Retailers and Gift Card Providers
- Retailers in Ireland are increasingly forming strategic partnerships with gift card providers to expand their distribution and appeal. These collaborations allow gift cards to seamlessly integrate into multiple retail channels, including e-commerce platforms, mobile apps, and physical stores. Companies such as One4All have leveraged such partnerships to offer customizable gift card products that cater to a wide range of consumer preferences, making gifting more accessible and convenient.
- The rising demand for flexible gifting options and technological advancements in payment systems drive this trend. Consumers seek more convenient ways to purchase and redeem gift cards, prompting retailers to expand their offerings. Additionally, advancements in digital payment infrastructure have enabled businesses to integrate gift card solutions more efficiently, making them a standard feature across various retail touchpoints.
- Over the next two to four years, strategic collaborations between retailers and gift card providers are expected to significantly increase the availability of gift cards across multiple retail platforms. This expansion will contribute to the overall growth of the gift card market in Ireland as more businesses leverage these partnerships to enhance customer engagement and sales. Companies prioritizing digital innovation and seamless integration will be better positioned to capitalize on this growing trend.
Corporate Utilization of Gift Cards
- Irish businesses are increasingly adopting gift cards for employee recognition, customer incentives, and promotional activities. Gift cards provide a flexible and convenient alternative to traditional rewards, making them popular for corporate engagement. Many companies are incorporating gift cards into their benefits programs to enhance employee satisfaction and strengthen customer loyalty.
- The primary drivers behind this trend include the growing emphasis on employee engagement and customer retention. Organizations use gift cards to reward employees for performance milestones and workplace achievements, providing personalized and adaptable incentives. Similarly, businesses leverage gift cards as part of customer loyalty programs, offering added value to encourage repeat purchases and long-term brand engagement.
- Over the next two to four years, the corporate adoption of gift cards is expected to contribute significantly to the expansion of Ireland's gift card market. As demand rises, companies may introduce tailored corporate gift card solutions, such as reloadable cards, co-branded options, and integrated employee benefits, to meet specific business needs. This evolution will drive higher market revenues and diversify the range of corporate gifting solutions available.
Navigating Regulatory Changes in the Gift Card Industry
- The Irish government has introduced regulatory measures to enhance consumer protection within the gift card market. These regulations aim to create a fairer and more transparent system by ensuring consumers have sufficient time to redeem their gift cards. One key policy mandates that all gift cards must have a minimum validity period of five years, reducing the likelihood of consumers losing value due to expiration.
- These regulatory changes are fueling the drive for stronger consumer protection and industry standardization. By implementing clearer policies, regulators seek to prevent unexpected fees or restrictions that could disadvantage consumers. These measures align with broader financial regulations designed to increase transparency in Ireland's growing digital and cashless economy.
- Over the next two to four years, businesses must adapt their gift card policies to comply with these new regulations, potentially leading to increased operational costs. However, these changes are expected to enhance consumer confidence in gift cards, encouraging higher adoption rates. Companies that proactively align with regulatory standards while maintaining competitive and consumer-friendly offerings will be better positioned to thrive in the evolving market.
Recent Launches and Partnerships
- The Irish gift card sector has witnessed strategic partnerships that have expanded market reach and enhanced product offerings. For instance, One4All's collaborations with various retailers have broadened the accessibility and appeal of gift cards among consumers.
- While the available sources do not detail specific recent mergers and acquisitions within Ireland, the global trend indicates a movement towards consolidation, with companies seeking to strengthen their positions through strategic alliances and acquisitions.
Anticipated Market Evolution (Next 2-4 Years)
- Over the next 2-4 years, the competitive landscape of Ireland's gift card market is expected to evolve, with increased competition from both established players and new entrants. Companies will likely focus on technological innovations, personalized offerings, and strategic partnerships to maintain and enhance their market positions.
- Staying abreast of regulatory changes and ensuring compliance will be crucial for sustaining consumer trust and achieving long-term success. As the market evolves, businesses prioritizing innovation and customer-centric strategies will be better positioned to capitalize on emerging opportunities.
Regulatory Changes
- In the past year, the Irish government has implemented regulations to increase consumer protection in the gift card market. Key measures include restrictions on expiry dates and fees associated with gift cards, designed to ensure greater fairness and transparency in the industry.
- These regulatory changes require businesses to align their gift card policies accordingly, potentially increasing operational costs and enhancing consumer trust. Compliance with these regulations is essential for companies to maintain their reputation and customer loyalty in the evolving market landscape.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 325 |
| Forecast Period | 2025 - 2029 |
| Estimated Market Value (USD) in 2025 | $0.89 Billion |
| Forecasted Market Value (USD) by 2029 | $1.14 Billion |
| Compound Annual Growth Rate | 6.4% |
| Regions Covered | Ireland |
Companies Featured
- Dunnes Stores
- Supervalu
- Tesco Superstore
- Aldi
- Lidl
- Marks & Spencer
- Arnotts
- Brown Thomas
- Primark
- Centra
For more information about this report visit https://www.researchandmarkets.com/r/tcqh5a
About ResearchAndMarkets.com
ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
Fonte: Business Wire
