DUBLIN: The "Global Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q2 2025 Update" report has been added to ResearchAndMarkets.com's offering.
The global social commerce market is expected to grow by 11.8% on annual basis to reach US$924.47 billion in 2025. Global social commerce market experienced robust growth during 2021-2024, achieving a CAGR of 15.2%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 10.0% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 826.78 billion to approximately USD 1.48 trillion.
This report provides a detailed data-centric analysis of the social commerce sector across key global markets, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the regional and country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.
Social commerce rapidly evolves through live shopping, marketplace integration, and payment innovation trends. Regional developments in consumer behavior, digital infrastructure, and regulatory landscapes shape these trends. Over the next 2-4 years, social commerce is expected to grow in influence across both developed and emerging markets, with platforms enhancing user experiences through localized features and strategic partnerships. This evolution will create new opportunities and challenges for businesses operating globally.
The global social commerce landscape is witnessing heightened competition driven by technological advancements, regulatory changes, and the entry of new players. Over the next 2-4 years, strategic partnerships, regional market expansions, and ongoing innovation will reshape the sector's competitive dynamics. Organizations that effectively respond to changing consumer preferences and evolving regulatory landscapes are poised to become leaders within the rapidly growing global social commerce ecosystem.
This title is a bundled offering provides detailed 20 reports (880 tables and 1140 charts), covering global insights along with data centric analysis at global and country level:
- Global Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
- Argentina Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
- Australia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
- Brazil Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
- Canada Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
- China Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
- France Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
- Germany Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
- India Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
- Italy Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
- Mexico Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
- Nigeria Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
- Philippines Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
- Russia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
- South Africa Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
- Thailand Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
- United Arab Emirates Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
- United Kingdom Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
- United States Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
- Vietnam Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
Surge in Live Commerce across Emerging Markets
- Over the last year, live commerce events have gained significant momentum in emerging markets such as Southeast Asia and Latin America. Shopee, a prominent e-commerce platform in Southeast Asia, has enhanced its live-streaming initiatives to bolster sales and engagement in Thailand, Vietnam, and the Philippines.
- Growing smartphone penetration and cheaper mobile data plans have made live commerce accessible to a larger demographic. Platforms like Shopee and Lazada's social integration enhance engagement, offering a mix of entertainment and commerce.
- Live commerce will expand as platforms offer localized content and partnerships with influencers, particularly in regions with rising middle-class consumers. Markets in Latin America, including Brazil and Mexico, are expected to adopt similar models as investments in digital infrastructure increase.
Rise of Social Media Marketplace Ecosystems
- Social media platforms are increasingly evolving into full-scale e-commerce marketplaces. In India, Instagram has implemented product tagging features that allow businesses to effectively present and sell their products directly on their profiles. In Africa, platforms like Jumia leverage social commerce features like product-sharing within WhatsApp groups.
- Social media usage is growing, with small businesses seeing these platforms as low-cost channels for market entry. Consumer preference for seamless shopping experiences without leaving apps is driving the development of integrated solutions.
- These ecosystems will become more prominent globally as social platforms enhance payment integration and customer support services. Regulatory developments regarding payment gateways and data protection will influence expansion in Europe and North America.
Growth of Private Label and Local Brands in Social Commerce
- Private label and regional brands have gained traction through social commerce channels, particularly in Europe and the Middle East. Companies such as Noon.com in the United Arab Emirates have effectively promoted their private label offerings through targeted marketing campaigns on social media platforms, including TikTok and Instagram. In Europe, local fashion brands like NA-KD increasingly utilize influencer partnerships to push private-label products.
- Consumers are increasingly seeking affordable, high-quality products, driving the success of private labels. The hyper-targeted nature of social media advertising allows local and private brands to reach specific consumer segments.
- Private labels will continue to thrive on social platforms, supported by advanced analytics for hyper-personalized advertising. Sustainability concerns will promote eco-friendly private labels in developed markets through social commerce.
Regulatory Shifts Impacting Cross-Border Social Commerce
- Governments are increasing oversight on cross-border e-commerce, impacting social commerce strategies. In the United States, proposals to restrict imports from fast-growing Chinese retailers such as Shein and Temu have disrupted marketing and logistics models.
- Protectionist trade policies and concerns about local business competition are driving regulatory changes. Consumer data privacy regulations in regions like Europe (GDPR) have also influenced how companies manage customer data in social commerce.
- Companies relying on cross-border e-commerce must adapt to new compliance requirements, which could lead to increased localization of products and marketing strategies. Regulations also create opportunities for domestic retailers to strengthen their position in local markets.
Social Payments Integration Becoming a Key Enabler
- Payment integration on social platforms has advanced, reducing checkout friction and driving higher conversion rates. In Latin America, fintech companies like MercadoPago have partnered with social media platforms to embed payment solutions in apps like Facebook and Instagram. WeChat Pay and Alipay dominate social commerce in China, enabling seamless payments through integrated services.
- The growing trust in digital payments, particularly in mobile-first markets, accelerates payment integration. Partnerships between fintech providers and social media platforms enhance user experience, streamlining the purchase journey.
- Social payments will become a standard feature in most social commerce ecosystems globally. Collaboration between financial institutions and social platforms will lead to innovation in credit offerings and digital wallet adoption, especially in Africa and Southeast Asia.
Current State of Social Commerce
- Established platforms such as Facebook, TikTok, and Instagram dominate globally, with TikTok particularly gaining momentum in sectors such as fashion and beauty. Platforms like Shopee and Lazada have built robust social commerce ecosystems in emerging markets like Southeast Asia.
- Recent startups specializing in live commerce and influencer-driven sales have entered the market. These include platforms focused on niche categories, such as hobby-based live commerce platforms in North America and regional fashion marketplaces in Europe and Latin America.
Recent Partnerships, Mergers, and Acquisitions
- Platforms have increasingly partnered with fintech and logistics providers to enhance payment solutions and streamline cross-border e-commerce operations. For instance, collaborations between payment providers and social platforms are helping drive frictionless transactions in markets like Africa and Latin America.
- The social commerce space has witnessed the acquisition of technology firms specializing in influencer marketing. Companies are consolidating their capabilities to provide end-to-end services that manage influencer partnerships, sales tracking, and campaign performance.
- Several live shopping startups in Western markets have secured funding to scale operations and expand into new regions, indicating strong investor interest in the sector's growth potential.
Regulatory Developments Impacting Competition
- In the United States, proposed regulatory changes regarding cross-border e-commerce, including potential restrictions on low-value imports, are expected to affect platforms reliant on overseas product sourcing.
- Europe's strict data privacy laws continue to shape how social platforms collect and utilize consumer data. Compliance measures impact platform development strategies, particularly targeted advertising and data-sharing practices.
- Countries like Indonesia have introduced regulations aimed at protecting local businesses. These regulations impose stricter licensing and pricing requirements for foreign e-commerce operators.
Future Competitive Landscape
- More platforms are expected to integrate e-commerce features, intensifying competition. Established players will enhance shopping experiences through AI-driven personalization, augmented reality (AR) integrations, and improved influencer collaboration tools.
- Localized platforms are emerging in regions like the Middle East and Africa, catering to cultural and demographic preferences. These competitors will challenge global platforms by offering region-specific product categories and payment solutions.
- Cross-industry collaborations, particularly with fintech and AR providers, will enhance user experience and operational efficiency, allowing platforms to differentiate themselves through innovation.
- Companies will continue investing in compliance strategies to address regulatory pressures. This will likely influence partnerships with domestic businesses and tech firms to navigate local policies.
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