Genies, an AI avatar and gaming technology company, has partnered with Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, to provide game developers access to ...
Autore: Business Wire
Genies’ Technology Stack Integrated Into Unity Editor Reduces The Time Spent On Character Creation, Rigging, And Modeling, Allowing Developers To Focus On Core Game Design
LOS ANGELES: Genies, an AI avatar and gaming technology company, has partnered with Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, to provide game developers access to highly customizable AI avatar and asset creation tools. The partnership will also bring game, entertainment, celebrity, and sports IP into the Unity Asset Store, where developers can gain access to IP-driven avatars and assets to create games via Genies’ partnerships.
With the Genies’ Smart Avatar Framework and User-Generated-Content (UGC) systems coming to the Unity Asset Store and Unity Editor, developers can cut down the time needed to create game-ready avatars and assets. By leveraging Genies’ tools and frameworks, developers can seamlessly integrate these assets into games, allowing them to focus more on crafting core game design and gameplay. The technology also opens up new genres of gameplay with intelligent avatars and UGC tools. Upon launch in 2026, these tools will empower developers to create high-quality, game-ready assets and new types of AI games.
“We’ve spent six years building for a future where AI, gaming, and immersive tech collide - and AI avatars become the connective tissue,” said Akash Nigam, CEO of Genies. “Today, that means empowering developers to create dynamic, character-driven games through our Avatar Framework. But as AI becomes embedded in everyday life and people start using their own personal AI companions, we see a future where developers can use Genies, a visual layer for LLMs, to create new genres of games centered around AI avatars.”
Genies’ tech integration into the Unity Ecosystem is happening as avatars emerge as the next evolution of AI - living, customizable companions that go beyond chatbots. Genies’ Smart Avatars are personalized to look, talk, and behave the way players want, growing smarter and more emotionally responsive over time. Developers can create avatars for their games or let users bring their own. As AI shifts toward memory-based models, Unity and Genies turn AI into something you can see, interact, and play with.
"Game developers today are under pressure to move faster without sacrificing their creative edge,” said Adam Smith, SVP of Product, Engine, Unity. “Integrating Genies’ AI avatars and UGC tools into Unity helps them streamline development, while unlocking creativity through rich, personalized games and paving the way for more advanced AI-powered workflows in the future.”
The Genies x Unity partnership will soon provide developers the ability to:
Genies will launch a custom landing page in the Unity Asset Store later this year, followed by full integration into the Unity Editor in 2026. If you’re a developer interested in getting early access to Genies tools, please apply HERE.
About Genies
Genies is an AI avatar and gaming technology company powering the next era of digital experiences. Genies’ technology stack empowers developers and creators to seamlessly create and integrate AI-powered, game-ready Smart Avatars and user-generated-content (UGC) into any game or experience. Backed by investors including Bob Iger, Silver Lake, BOND, and NEA, Genies’ mission is to become the visual layer for LLM experiences.
About Unity
Unity (NYSE: U) offers a suite of tools to create, market, and grow games and interactive experiences across all major platforms from mobile, PC, and console, to extended reality. For more information, visit Unity.com.
Fonte: Business Wire