More than half of hotels (56%) say they feel pressure to keep upgrading their tech, according to Hotels.com’s 2025 Hotel Room Innsights survey.* The annual survey of over 450 properties across the g...
Autore: Business Wire
2025 Hotel Room Innsights reveals high tech hotel rooms now have smart mirrors, AI concierges, robot butlers
NEW YORK: More than half of hotels (56%) say they feel pressure to keep upgrading their tech, according to Hotels.com’s 2025 Hotel Room Innsights survey.* The annual survey of over 450 properties across the globe revealed how hotel room technology is evolving from booking to check-out. Hotel rooms are getting a high-tech glow-up, delivering more comfort and customization — and a bit of a learning curve for guests.
Key Findings:
As hotels invest in in-room innovation, Hotels.com is updating behind the scenes to make the booking process more intuitive. Automated Hotel Price Alerts notify guests when rates drop, and the AI search filter helps travelers narrow down options quickly.
“From smart showers to room service-delivering robots, this year’s Innsights survey shows hotels around the world are using tech in ways from functional to novel,” said Melanie Fish, vice president of global public relations. “It’s also clear there’s a sweet spot when it comes to smart hotel rooms: intuitive and personalized, but still easy to navigate.”
The Rise of ComfortTech
While some hotels are experimenting with robot butlers and facial recognition at check-in, most are focusing on “ComfortTech” — practical upgrades that enhance comfort and usability and are quickly becoming the new normal. One hotel partner noted, “Features like fast Wi-Fi, TV connectivity, and intuitive in-room controls have become standard expectations among guests.”
According to the survey, the most common tech enhancements include:
The Smartest Room in the House? The Bathroom.
Many hotels are making significant upgrades to an unexpected area: the bathroom. Smart bathrooms now may include:
The Fine Line Between Smart and Too Smart
As hotel rooms get more sophisticated, many guests are struggling to keep up. Hotels reported that guests most commonly have problems with lighting, Wi-Fi, entertainment systems and the air conditioning. To bridge the gap, 52% of hotels now offer a verbal tech walkthrough at check-in, reinforcing the importance of human interaction.
Not all tech sticks. Some hotels admitted that they’ve removed automated features like robots at breakfast service or in the lobby.
The heart of hospitality still lies in the people, 70% of hotels surveyed said that guests prefer human interaction for check-in and front desk support. As one hotel put it: “Warm, personalized service fosters real connections and allows us to address guest needs with empathy and care.”
The Hotel Room of the Future
Hotels aren’t hitting pause on innovation. When asked what technologies they were most interested in pursuing, responses ranged from AI-powered solutions to robotic staff, revealing a bold vision for the future of guest experiences. Some of the standout ideas included:
Tech’d Out Stays
Many hotels are eyeing the next wave of upgrades like biometric room access, predictive personalization, and AI-powered experiences. While some of these features may sound like sci-fi, a growing number of hotels are already making them a reality. These properties are going all-in on tech to reimagine the guest experience.
Download the Hotels.com app and never miss a great deal. Let Hotel Price Alerts do the heavy lifting and get notified every time the price drops (no tech support required).
*Survey collected 450 responses from July 1, 2025 to August 1, 2025.
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Fonte: Business Wire