Experian Vision Awards Recognizes Figure, PREMIER Bankcard and Members First Credit Union as Winners

First annual awards program honors forward-thinking clients for actionable impact

COSTA MESA, Calif.: Global data and technology leader Experian® today announced the winners of the inaugural Vision Awards recognizing Figure, PREMIER Bankcard and Members First Credit Union for their meaningful work in artificial intelligence, innovation and financial empowerment.

A panel of interdisciplinary judges reviewed nominations against rigorous criteria. Winners were formally recognized at Experian’s Vision 2025 conference, held Oct. 6–9 in Miami, Fl. The four-day client event convened more than 600 senior leaders, data scientists, and decision-makers across several industries to gain insights from experts and preview the latest innovations shaping the future of data-driven decisioning.

“Our Vision Awards celebrate the unique impact financial industry leaders can have when data, technology and purpose align,” said Jeff Softley, CEO Experian North America. “We are proud to recognize these three organizations with whom we collaborate to drive opportunities and help create change for society as a whole.”

2025 Vision Award winners

• Excellence in AI winner: Figure
  Figure’s submission highlighted how it has transformed consumer lending outreach with an AI-driven targeting engine powered by over 90 machine learning models and more than 5,000 features. By combining Experian’s prescreen data with proprietary behavioral insights, the company delivers highly precise, cost-efficient firm offers of credit that have positioned it among the top three home equity line of credit lenders in the U.S. This not only optimizes customer acquisition costs but also enables scalable, compliant growth.