INK Communications Co. Named Among Best PR Firms; Earns Multiple Awards for Agency Excellence and Client Campaigns

Ranks on top agency lists from Ragan, PR Daily, PRNews; Highlighted for integrated client campaigns and thought leadership

AUSTIN, Texas: INK Communications Co., a B2B technology and energy PR agency with offices in Austin and Denver, has been recognized by top industry news publications PR Daily, Ragan Communications, and PR News/Chief Marketer for both agency-wide excellence and high-impact integrated campaigns.

Snapshot of INK’s Industry Awards:

• PR Daily 2025 Content Marketing Awards: Finalist, B2B Campaign category
• Ragan 2025 Zenith Awards (inaugural year): Finalist, Thought Leadership category
• PR Daily 2025 Top Agencies: Named to list
• PR News/Chief Marketer 2026 Agency Elite 120 list: Named to list

These honors reflect INK’s ability to deliver measurable outcomes for clients with its proactive approach and integrated communications programs that unite PR, digital, content, creative and brand strategy.

“At INK, we believe great work doesn’t wait on an ask,” said Starr Million Baker, Founder and CEO of INK Communications Co. “That is why we built our trademarked Be There Before® methodology, which helps us think ahead, move with purpose, and deliver results that matter. These recognitions are a reflection of that approach in action, and of the strong, collaborative partnerships we build with every client.”

Client Campaign Recognition

INK earned distinction for client campaigns across its energy and B2B tech practice areas, reinforcing the agency’s ability to drive success in both sectors, from building energy transition category ownership to strengthening trust and authority in data intelligence platforms. Below is the work INK executed in close partnership with clients and the recognition it drove:

• Sparkfund RE+ Campaign (PR Daily Content Marketing Awards, B2B Campaign Category Finalist): At RE+ 2024, INK helped Sparkfund, a clean energy solutions provider, introduce its novel Distributed Capacity Procurement (DCP) model. The campaign repurposed Sparkfund’s owned DCP-focused content for strategic multi-channel distribution to reach key audience groups attending the event. This drove a 1,423% increase in site traffic and secured top-five Google rankings for priority search terms, making Sparkfund synonymous with DCP.

• USAFacts Election Season Campaign (Ragan 2025 Zenith Awards, Thought Leadership Category Finalist): During the 2024 U.S. presidential election cycle, INK worked with USAFacts, a nonpartisan, not-for-profit civic organization founded by former Microsoft CEO Steve Ballmer, to establish it as a trusted resource for unbiased government data insights. Straying from thought leadership best practices, INK positioned USAFacts data and its executive commentary to clarify rather than shape the issues driving national conversations, reframing neutrality as a differentiator amid a polarized environment. This generated a 75% year-over-year increase in coverage, which equated to more than 9,000 earned media hits spanning articles, podcasts, data citations and broadcast, including a guest appearance on The Daily Show.

Agency Recognition

INK also received recognition for overall agency excellence, where agencies were not only judged on examples of their work, but also agency growth and culture:

• PR News/Chief Marketer 2026 Agency Elite 120: Earned placement on this annual list recognizing the most innovative PR and communications agencies for the sixth consecutive year.
• PR Daily 2025 Top Agencies: Named alongside fewer than 50 agencies nationwide chosen for their leadership in setting new standards in strategy, creativity, and client impact.

What Set INK Apart as a Leading Agency

In its award submissions, INK highlighted qualities and recent initiatives that underscored its differentiation from other firms and keen ability to evolve alongside emerging shifts influencing marketing and communications. A few key milestones and areas of momentum emphasized in the winning entries include:

• Trademarked Methodology: INK formalized and trademarked its Be There Before® framework, a proactive approach that helps clients anticipate market shifts and shape conversations before competitors.
• Launched Proprietary Sector Intelligence Reports: Monthly reports analyzing B2B technology and energy industry media trends, giving clients forward-looking insights into growing conversations and priorities.
• AI Leadership and Client Services: INK launched an AI Task Force to set agency policy for AI use, implement generative AI tools, and ensure responsible adoption. It appointed a Director of AI Strategy to lead initiatives and introduced Generative Engine Optimization (GEO) audits, which help clients understand and improve their visibility in AI-powered search and tools.
• Strategic Talent Development: Through INK U, the agency’s internal professional development program, employees receive structured learning tailored to the year’s unique priorities. Paired with INK’s new Be There Before® certification, these trainings align the team around shared standards and advancements in expertise.

Together, these awards and the details of the submissions that earned them illustrate why INK continues to be a top PR agency for high-growth B2B technology and energy companies seeking a communications agency that offers deep industry expertise, strong partnership, and forward-looking strategies.

About INK Communications Co.

INK Communications Co. is an award-winning PR agency specializing in integrated programs for B2B technology and energy companies. With offices in Austin and Denver, INK delivers public relations, thought leadership, digital and content marketing, brand strategy, and creative services. Its trademarked Be There Before® methodology is a company-wide practice designed to anticipate change, foster lasting partnerships, and help clients drive measurable business impacts.

Fonte: Business Wire