Consumer Electronics Show 2026 — THX Ltd, the legendary audio and video certification and technology company, today announced the implementation of THX® Spatial Audio+, a major advancement in immer...
Autore: Business Wire
Skullcandy, Hecate, Cleer Audio, Razer, Sunplus among first to deliver THX Spatial Audio with advanced features as a precursor to THX Spatial Audio+ features coming in 2026
SAN FRANCISCO & LAS VEGAS: Consumer Electronics Show 2026 - THX Ltd, the legendary audio and video certification and technology company, today announced the implementation of THX® Spatial Audio+, a major advancement in immersive audio designed for gamers, creators, and entertainment enthusiasts, in major consumer electronics products globally. Building on THX’s legacy of delivering high fidelity sound, THX Spatial Audio+ introduces dynamic AI-based head tracking, enhanced positional accuracy, and personalized audio profiles, delivering a truly lifelike listening experience across entertainment experiences so the listener can enjoy content the way the artist intended.
"THX Spatial Audio and THX Spatial Audio+ are designed to make sound more natural, immersive, and personal," said Tuyen Pham, chief executive officer, THX Ltd. "By partnering with brands committed to consumer electronics technology innovation, we’re ensuring that gamers and music fans experience audio as it was meant to be heard by the creative artist-rich, accurate, and deeply engaging."
The THX Spatial Audio+ technology roadmap includes a customizable suite of key features, flexible for each CE device brand. Initial THX features are expected to be:
THX Spatial Audio is integrated into a strong ecosystem of premium products (and look to these brands and more for new THX Spatial Audio+ features to come) including:
*Check with each THX partner product to see when and what THX Spatial Audio+ features are to be included in their device. You can also find a list of which brands offer THX-powered products by visiting: https://www.thx.com/product-finder/.
THX Spatial Audio and THX Spatial Audio+ offer audio innovation at its best, leveraging advanced algorithms and sensor integration to redefine immersive sound experiences. This is next-gen audio immersion, supported by cross-platform adoption and strategic product rollouts with key brands including Skullcandy, Cleer, Sunplus, Razer, and Hecate. Each THX partner brand determines the adoption of key features that fit their user base and timing for rollout.
For the end users, it is about better gaming, more cinematic entertainment including movies and music brought to life, and personalized audio control-all in devices they already love. THX Spatial Audio+ transforms everyday listening into an experience that feels alive, whether you are in a competitive match or watching your favorite movie, or listening to tunes anywhere, anytime.
THX is also an early member of the Alliance of Open Media (AOMedia) and supports the adoption of the new Eclipsa immersive audio open format. Look to THX Spatial Audio+ adaptations and innovations around Eclipsa in 2026 and beyond.
THX will demo THX Spatial Audio+ feature roadmap for 2026, along with highlights of its newest THX Spatial Audio partner products at the Consumer Electronics Show (CES 2026) opening press reception, PEPCOM Digital Experience! on Jan 5, 2026 (inquiring press info here: https://www.pepcom.com/digital2026). THX will also have demonstrations in the Sunplus and the Google CES 2026 suites. Inquiries can be made to pr@thx.com or sales@thx.com.
About THX Ltd.
Founded in 1983 by filmmaker George Lucas, THX Ltd. today continues to excel at empowering great entertainment experiences. The company provides innovative modern technologies and the assurance of superior audio and visual fidelity that truthfully delivers the artist’s vision. THX offerings go beyond studios and cinemas to consumer electronics, content, automotive systems, and live entertainment. Its THX® Spatial Audio and patent-rich THX AAA™ audio technologies, and world-class THX® Certification standards, help THX partners bring premium entertainment enjoyment to market in the cinema, home, and mobile lifestyle electronics. For more information, visit THX.com, find us on Facebook, Instagram and LinkedIn.
THX, THX Spatial Audio, THX Certification, and the THX Logo are the property of THX Ltd., registered in the U.S. and other countries. All other trademarks and copyrights are the property of their respective owners.
Fonte: Business Wire