People in Brazil sending money to family, friends or businesses abroad will get a significantly better experience as Itaú Unibanco goes live on a new consumer payments initiative from Swift, the orga...

SÃO PAULO: People in Brazil sending money to family, friends or businesses abroad will get a significantly better experience as Itaú Unibanco goes live on a new consumer payments initiative from Swift, the organisation behind the global network that connects more than 11,500 financial institutions in over 200 markets.
The initiative sets a new standard for international retail transfers so consumers experience several key benefits:
Itaú Unibanco is the first to implement the initiative in the country, and will be able to provide the improved experience initially to payments headed for the US and Germany. Over 60 banks from 25 countries so far are backing the initiative, which just went live this year.
Eric Altafim, Director of Products, Itaú Unibanco, said: “Innovation creates value when it solves real customer needs. The future of international payments will be defined by greater transparency, predictability and interoperability, and we are proud to collaborate with Swift and other industry participants in advancing that vision. Every step toward a more seamless cross-border experience helps create better outcomes for individuals and businesses around the world.”
Brazil’s digital economy is growing rapidly, bolstered by the widespread adoption of the Brazilian central bank’s instant payments system, Pix. According to data from the Brazilian central bank, since its launch in 2020 Pix has attracted nearly 170 million individual users and 20 million businesses, transforming expectations around payments speed, convenience and transparency. As Brazilian consumers increasingly shop internationally and small enterprises expand their global reach, demand is growing for cross-border payments that are as fast and as seamless as domestic transactions. Swift’s initiative helps financial institutions meet these evolving expectations, with banks across the world beginning to activate it to improve the experience for their customers.
Fedra Ware, Head of Latin America and the Caribbean at Swift, said: “The introduction of this framework marks a significant milestone for Brazil’s payments sector. By providing greater visibility into payment journeys and associated fees, this initiative represents an important step forward in supporting an enhanced cross-border payments experience for businesses and consumers alike.”
ABOUT SWIFT
Swift is a global member owned cooperative and the world’s leading provider of secure financial messaging services. We provide our community with a platform for messaging and standards for communicating, and we offer products and services to facilitate access and integration, identification, analysis and regulatory compliance.
Our messaging platform, products and services connect more than 11,500 banking and securities organisations, market infrastructures and corporate customers in more than 200 countries and territories. While Swift does not hold funds or manage accounts on behalf of customers, we enable our global community of users to communicate securely, exchanging standardised financial messages in a reliable way, thereby supporting global and local financial flows, as well as trade and commerce all around the world.
As their trusted provider, we relentlessly pursue operational excellence; we support our community in addressing cyber threats; and we continually seek ways to lower costs, reduce risks and eliminate operational inefficiencies. Our products and services support our community’s access and integration, business intelligence, reference data and financial crime compliance needs. Swift also brings the financial community together – at global, regional and local levels – to shape market practice, define standards and debate issues of mutual interest or concern.
Headquartered in Belgium, Swift’s international governance and oversight reinforces the globally inclusive character of its cooperative structure. Swift’s global office network ensures an active presence in all the major financial centres.
Fonte: Business Wire
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