Andrew Dawson Will Lead the Continued Growth and Strategic Direction Across Retail, Wholesale, Ecommerce, and Operations for Le Creuset of America

CHARLESTON, S.C.: Le Creuset, the premium cookware brand with a century-long heritage of craftsmanship, today announced the appointment of Andrew Dawson as President of Le Creuset America.

In this role, Dawson will oversee the commercial strategy across retail, wholesale, ecommerce, and operations for Le Creuset of America. He will lead the company's multichannel growth initiatives while strengthening organizational capabilities and enhancing the consumer experience.

Dawson brings more than 20 years of leadership experience building high performing teams and driving commercial growth for some of the world's most recognized and luxury consumer brands. Most recently, he served as Global Brand President for TUMI, where he led the brand's global strategy, retail, wholesale, ecommerce, and marketing initiatives across international markets. Prior to TUMI, Dawson held senior leadership positions overseeing business growth at Lenox Corporation, Swarovski, Montblanc, and Salvatore Ferragamo.

“Andrew is a highly accomplished executive with a strong track record of leading premium global brands and driving sustainable business growth,” said Paul van Zuydam, Chairman of Le Creuset. “His combination of commercial expertise, operational leadership, and passion for building strong teams makes him exceptionally well suited to lead Le Creuset of America into its next phase of growth.”

“I’m honored to join Le Creuset, a brand that has earned the trust of generations through its unwavering commitment to craftsmanship, quality, and timeless design,” said Andrew Dawson, President of Le Creuset of America. “As expectations continue to evolve, we have a tremendous opportunity to build on our legacy by creating even more meaningful ways for consumers to experience Le Creuset - whether through our retail stores, digital channels, or other brand touchpoints. I look forward to working alongside our talented team to drive continued growth, deepen our connection with our community, and ensure Le Creuset remains an enduring part of homes and tables around the world for generations to come.”

Dawson joins Le Creuset at an exciting time for the brand as it continues to build on its legacy of a century of craftsmanship and innovation. He assumed the role of President of Le Creuset America on June 1, 2026, and is based at the company's Charleston, South Carolina headquarters.

About Le Creuset
Since 1925, Le Creuset has been inspiring longstanding culinary traditions as the first in colorful cookware, the finest in quality and design and the favorite for generations. Le Creuset is honored to share in the meals, memories and traditions made by food lovers around the world with its unrivaled selection of rich colors in a range of finishes and materials. To learn more about Le Creuset, visit www.LeCreuset.com or follow on social media @LeCreuset.

Fonte: Business Wire