New capability gives research teams seamless access to verified B2B and hard-to-reach participants without leaving the UserTesting platform

BELLEVUE, Wash.: UserTesting, the leading provider of customer insights for the enterprise, today announced the launch of Advanced Targeting, a new capability that gives customers direct access to the User Interviews participant network from within the UserTesting platform. The release marks the first major product integration following UserTesting's acquisition of User Interviews, combining two industry-leading participant networks into a single research workflow.

With Advanced Targeting, research, product, design, and marketing teams can recruit verified B2B professionals, niche consumer audiences, and hard-to-reach specialists without switching tools or managing multiple vendors. Researchers can define advanced audience criteria, set custom incentives based on audience complexity, and launch studies from a single workflow-all while managing recruitment through a shared prepaid balance.

"This is an important milestone in bringing together the strengths of UserTesting and User Interviews," said Basel Fakhoury, SVP of Network at UserTesting and former CEO and co-founder of User Interviews. "Customers have told us they want access to more specialized audiences without adding complexity to their research process. Advanced Targeting delivers exactly that. We're combining the industry's most trusted participant network with UserTesting's leading insights platform so teams can recruit the right people, run studies faster, and make confident decisions from one connected experience."

Advanced Targeting gives customers direct access to a broad range of audiences that have traditionally been difficult, slow, or expensive to recruit-including senior decision-makers, small business owners, specialized technology professionals, and participants working across finance, healthcare, and other complex industries. Backed by a network that includes 3.2 million professionals across 140 industries, customers can refine recruitment using detailed professional, personal, and product-usage criteria to reach the people whose perspectives matter most.

Researchers can also set custom participant incentives to improve recruitment success for difficult-to-source audiences while viewing participant costs, processing fees, and available prepaid balance before launching a study.

Advanced Targeting supports unmoderated tests, interaction tests, live conversations, and surveys.

A Simpler Way to Reach the Right Participants

Finding qualified participants (particularly B2B professionals and specialized audiences) has historically required researchers to stitch together multiple vendors, spreadsheets, approval processes, and recruitment platforms. Advanced Targeting eliminates those disconnected workflows by allowing teams to design studies, recruit participants, and analyze results in one place.

Customers benefit from:

• Faster recruitment for niche and hard-to-reach audiences
• Flexible incentives that improve fill rates for specialized participants
• Greater transparency into participant qualifications and study costs
• A single end-to-end workflow from audience creation to insight

The launch also represents the first step toward a unified UserTesting and User Interviews participant ecosystem, providing customers access to over seven million participants across 34 countries.

Advanced Targeting is available as an Early Access offering through September 30, 2026, helping organizations expand B2B research programs, strengthen enterprise procurement opportunities, and accelerate research across specialized audiences.

For more information about Advanced Targeting, visit here.

About UserTesting
UserTesting is the leading customer insights solution, enabling organizations to make confident decisions by understanding how real people experience their products, services, and ideas. The company's AI-powered platform provides on-demand access to diverse perspectives through a global participant network and flexible recruitment options. UserTesting delivers end-to-end capabilities from participant recruitment through AI-driven insight generation, helping design, product, marketing and research teams make better, smarter decisions, improve stakeholder alignment, and drive measurable business outcomes. Learn more at www.usertesting.com.

Fonte: Business Wire