AI-driven platform expands beyond influencer intelligence to help marketers make decisions they can defend

BOSTON: #AIMarketing--Lickly, an AI-driven Decision Intelligence platform for marketing and a RAD Intel company, today unveiled a new brand and expanded vision at UNBOUND 2026. The self-service SaaS platform helps brands and agencies understand who they need to reach, identify the creators and strategies best aligned to reach them and forecast potential campaign outcomes before marketing dollars are spent.

The new positioning reflects a fundamental problem Lickly believes marketing technology has yet to solve: Marketers have more data, dashboards and AI-generated answers than ever but still struggle with the most important question: What should we do next?

Lickly applies Decision Intelligence to help answer that question, turning audience intelligence into actionable recommendations backed by evidence rather than simply reporting what happened or generating another AI answer.

The result is the promise behind Lickly's new brand: Marketing Decisions You Can Defend.

“Marketing has spent decades building technology to tell us what happened. The next frontier is helping marketers decide what to do next,” said Bradley Silver, president and co-founder of Lickly. “That’s the shift Lickly is driving, from more intelligence to better decisions backed by evidence.”

From Influencer Intelligence to Decision Intelligence

Lickly launched with an audience-first approach to influencer marketing, challenging an industry that has traditionally started with creator search.

Rather than beginning with creator selection, Lickly starts by identifying the audience a brand is trying to influence. It analyzes audience behaviors, micro-communities and cultural signals, then combines those insights with creator intelligence, brand safety, competitive intelligence and predictive forecasting to inform campaign decisions before launch.

That foundation led to a larger realization: The problem Lickly was solving extended beyond influencer discovery to broader marketing decision-making.

“Influencer marketing exposed a much bigger problem,” said Nita Patel, chief marketing officer of Lickly. “Marketers have plenty of dashboards and AI tools giving them answers. They need to know what to do next and have enough evidence to defend why they’re doing it. That's the evolution from audience intelligence to Decision Intelligence and the idea behind everything we do at Lickly.”

The platform is designed to help teams move from broad audience understanding to specific recommendations across the campaign life cycle, including audience identification, creator selection, brand and legal safety, campaign strategy, competitive intelligence, performance forecasting and measurement.

“The future of creator marketing depends on connecting audience intelligence, cultural relevance and business outcomes. Lickly brings those elements together, helping us look beyond surface-level metrics and make more informed decisions about creator fit, content and investment. For an agency working across diverse audiences and complex client needs, it provides the strategic clarity needed to build more relevant, accountable and effective creator programs,” said Tonia Au, director of media and PR at AV Communications.

AI That Strengthens Marketing Judgment

As generative AI becomes embedded across marketing organizations, Lickly is taking a different approach to how AI should participate in high-stakes decisions.

Unlike general-purpose AI that generates an answer from a single prompt, Lickly's proprietary M³VRTM methodology questions, verifies, reasons and validates across multiple models, signals and reasoning paths before delivering an evidence-backed recommendation.

Marketers see both the recommendation and the evidence behind it, allowing them to challenge the reasoning and make the final decision themselves.

“We don't ask marketers to trust AI. We give them better evidence so they can trust-and defend-their own decisions,” Patel added.

“CMOs are being asked to make bigger bets with less room to be wrong,” said Maria Brown, chief portfolio marketing officer at RAD Intel. “You’re choosing audiences, messages, channels and spend every day, and you need to know what’s actually informing those choices. Lickly gives marketers a clearer basis for making those calls and the confidence to stand behind them.”

A New Brand for a Bigger Ambition

The new Lickly identity reflects the company's expanded ambition while retaining its audience-first foundation. It speaks directly to the accountability facing marketing leaders as AI plays a greater role in decision-making.

The company is introducing the new brand and Decision Intelligence vision at UNBOUND 2026 in Boston, Sept. 15–18, where attendees can experience the Lickly platform and its audience-first approach firsthand.

“Marketing will always require human judgment,” Silver said. “Decision Intelligence gives marketers better evidence behind that judgment. When someone asks, ‘Why did you make this decision?’ we want every marketer to have an answer they can defend.”

About Lickly

Lickly is a RAD Intel company and a self-service, AI-driven Decision Intelligence platform that helps brands and agencies make stronger marketing decisions before, during and after campaigns.

Starting with the audience, Lickly combines audience, competitive, creator, cultural and campaign intelligence with predictive forecasting and real-time optimization in one connected platform. Its proprietary M³VRTM methodology evaluates recommendations across multiple AI models and reasoning paths, helping marketers understand what to do, why it is being recommended and what evidence supports the decision. Learn more at www.lickly.com.

Fonte: Business Wire