Center debuts with two founding reports that show event teams where AI use can deliver the most value and where people matter most

TYSONS, Va.: Cvent today announced the launch of the Cvent Center for Event Insights™. Working uniquely at the intersection of events, hospitality and technology, the goal of this new leadership initiative is to unlock research, best practices and ideas that move the industry forward.

“In the age of AI, technology is rapidly reshaping how people connect, plan, and create unforgettable experiences,” said Amy Lucia, Chief Marketing Officer at Cvent. “We want event, marketing, and hospitality teams to have the insights and best practices to adapt and excel. After more than 25 years supporting this industry with almost 10 million events and billions of engagement touchpoints, we’re launching the Cvent Center for Event Insights to connect practitioners, elevate conversations, and bring forward research and expertise that equips this community to thrive.”

The Cvent Center for Event Insights will have three focus areas: first, to share exclusive insights and commissioned research on topics germane to the industry; second, to convene industry experts to solve challenges that impact the industry; and third, to give practitioners a forum to share best practices and grow.

Two Debut Reports Lend Evidence to AI Discussion

As AI changes how event work gets done, event leaders are looking for clear answers about what it means for their teams. The first two complementary reports explore these topics: one shows where AI pays off in events, and the other shows teams how to get there.

“Too many organizations are still stuck between AI adoption and real value," said Mike Dietrich, Vice President, Cvent Center for Event Insights. "The research presents evidence for how teams are closing that gap, and lays out practical steps to get there, wherever a team is in its AI maturity today.”

Event Performance Landscape in the Age of AI is a commissioned study conducted by Forrester Consulting on behalf of the Cvent Center for Event Insights, evaluating how senior leaders in organizations are using events to drive growth, capture value from event data, and prepare for AI-enabled engagement. Sample findings:

• The findings also validated the rapidly increasing value of events as a growth lever (70% say events matter more as AI floods channels with synthetic content), while underscoring the powerful role AI can play in supporting event outcomes.
• 59% of organizations use AI to create event content, yet only 26% say AI has delivered a significant improvement in outcomes.
• Far more report a significant improvement where AI is applied to pre-event marketing strategy (46%) and data analysis (44%); work that depends on clean, unified, and integrated event data that too few organizations have today.

Less Mindless, More Meaningful: What AI is Actually Taking from Event Work was co-produced with Meeting Professionals International (MPI) to help event teams understand which tasks to hand to AI and which to keep human, drawing on results of Cvent's own events team. Sample findings:

• Roughly 40% of event work can be AI-supported or AI-owned.
• The AI-owned share sits mainly in transactional admin and in data and reporting, while leaving the essential strategy and relationship work human-led.
• It then shows teams where to begin: choose one task, measure it, hand it to AI at the right level, and use the time saved to take on the next.

Together, the reports give organizations and individual teams a clearer picture of how to close the gap between AI adoption and value.

Review both reports in detail and learn more about the Cvent Center for Event Insights at www.eventinsights.com.

About Cvent

Cvent builds technology to power the highest performing events on the planet. With its purpose-built and AI-powered platform, data insights, unrivaled ecosystem, and deep expertise, Cvent helps its customers deliver real event outcomes.

Cvent gives event professionals the technology to run in-person, virtual, and hybrid events of any size, marketers the solutions to deliver event-led growth, and hotels, venues, and destinations a leading global marketplace to win and keep business. With intelligent tools across the event lifecycle, real-time analytics, personalized attendee experiences, and $20B+ in group business sourced through the ecosystem annually, Cvent delivers the AI-driven technology, insight, and scale customers need to power high-performing events and better outcomes.

445,000+ users across 34,000+ organizations rely on Cvent. With enterprise-grade security and compliance, hundreds of industry accolades, leading customer satisfaction, almost 10 million events managed, and its third consecutive year as a Gartner® Magic Quadrant™ Leader for Event Marketing and Management Platforms, customers around the world trust Cvent to deliver when it matters most. Learn more at Cvent.com.

Fonte: Business Wire