The AI-Powered Styling and Shopping Platform Expands its Offerings with Vêtir Enterprise and The Style Passport

NEW YORK: Luxury fashion technology company Vêtir has announced that it was awarded a patent covering its digital closet, AI conversational styling model, and wardrobe management platform. The company, last valued at $150 million, also unveiled two new technology products: Vêtir Enterprise, a licensable virtual tryon combined with a conversational personal AI stylist, for luxury brands and retailers, and The Style Passport, a consumer extension that brings users’ personal style data, including personal sizing and style preferences, photorealistic avatar, and digital wardrobe to any online storefront in order to personalize their shopping experience across the internet.

This patented technology goes beyond the digital closet technology to cover Vêtir’s proprietary technology which combines learned shopper preferences with pre- and post-purchase intelligence systems along with analogous external data inputs to inform its AI styling system and personalize the individualized shopping and styling experience for each customer. For brands and retail partners, Vêtir’s new enterprise launch allows them to plug in the personalized virtual try-on and conversational styling system, then provides a CRM tool and analytics around the resulting shopping activity.

By leveraging Vêtir’s technology’s deep learnings, one of Vêtir enterprise products’ biggest advantages is that the platform continuously refines and evolves as users engage, style, and shop within the partner ecosystem, making the experience more and more personalized. The result of the personalized AI styling system on its endemic site has resulted in an average 13% conversion rate and over $2,600 AOV, as confirmed by global affiliate network, Rakuten.

Now, Vêtir continues to advance its technology to transform and personalize luxury shopping for users with The Style Passport. Regardless of where you shop online, this extension brings your AI styling data, specific sizing, style preferences, customized avatar, digital wardrobe, digital wish list and preferences with you to personalize your shopping experience at every store online. With this portable intelligence extension, the Vêtir Passport stylist personalizes every online store for you and will chat with you to help personalize your shopping experience as you style items across multiple stores within one streamlined interface, and even with items from your closet, all within the single extension. Gone are the days of guessing different sizing across brands, wondering how a look would be best styled with what you already own or with a piece you saw on a separate site, and all the other guesswork and endless scroll of online shopping. With the Style Passport your personalized AI search and styling is not starting from zero when you enter a digital storefront; users’ unique STYLE ID and personalized metrics are synced across all sites to ensure every shopping experience is curated specifically for you.

These launches follow Vêtir's $5.5 million Series A fundraising round earlier this year. Founded by fashion industry veteran Kate Davidson Hudson, Vêtir uses AI to redefine how high-value clients dress and manage their wardrobes, and counts celebrities and fashion influencers including Tom Brady, Jay Shetty, Arielle Charnas and Ashley Graham among its high-value clients. Across its retail partners, Vêtir's AI-powered chat-to-shop functionality has driven an average 28% lift in AOV, 92% of all sales are now informed by AI chat on the platform, and its dynamic styling and personalized discovery experience has increased average time spent on platform to over 7 minutes.

“The future of luxury fashion will continue to be personalization. AI is a powerful tool in achieving that at scale; but, if AI doesn’t have any data on you - personally - it’s still starting from scratch every time you search. The Vêtir Style ID extension - and the new Vêtir enterprise product- gives your data back to you and optimizes it so every online storefront is reframed through the lens of what works and fits for you. Your sizing, your taste, your closet, it now travels around the internet with you in the Vêtir style passport,” said Hudson.

Fonte: Business Wire