▾ G11 Media Network: | ChannelCity | ImpresaCity | SecurityOpenLab | GreenCity | Italian Channel Awards | Italian Project Awards | ...
InnovationOpenLab

Under Armour Digital Transformation Strategies Report 2023: New Technology Activities, Innovation Programs, Partnership Network Map, ICT Budget and Contracts - ResearchAndMarkets.com

The "Under Armour, Inc. - Digital transformation strategies" company profile has been added to ResearchAndMarkets.com's offering. This report provides insights into Under Armour's tech activities, inc...

Business Wire

DUBLIN: The "Under Armour, Inc. - Digital transformation strategies" company profile has been added to ResearchAndMarkets.com's offering.

This report provides insights into Under Armour's tech activities, including its digital transformation strategies, its innovation programs, and its technology initiatives.

Under Armour develops, markets and distributes branded performance footwear, apparel and accessories for active, athletic and casual occasions. The company's apparel products are: HEATGEAR, COLDGEAR, COLDGEAR INFRARED, UA RUSHT, UA Iso-ChillT, UA STORMT, and UA SMARTFORMT.

It makes footwear for training, running, cleated sports, basketball, and outdoor applications. Its accessory portfolio includes performance gloves, bags, headwear, socks and sports masks. Under Armour sells its products through various sales channels, including independent, national, regional, and specialty distributors and wholesalers, its own Brand and Factory House stores and ecommerce websites.

Scope

  • Under Armour is leveraging several emerging technologies, including AI, data analytics, augmented reality, 3D printing, cloud and metaverse among others to improve business operations, enhance customer service and develop better products.
  • UA Lighthouse is Under Armour's center for manufacturing and design innovation in South Baltimore. Developers, designers and external partners at the 35,000 square-foot facility use innovative technologies, including 3D design and body scanning, 3D printing and rapid prototyping, footwear and apparel prototyping, and apparel and footwear pilot lines to develop best practices and processes that are shared with Under Armour's partner factories and teammates across the world.
  • In 2023, Under Armour and hedgehog lab, a UK-based global tech consultancy, used AI and large language models (LLMs) to create 'The Ultimate Team Talk', an inspirational speech for football players participating in European football championships.

Reasons to Buy

  • Gain insights into Under Armour's tech operations.
  • Gain insights into its digital strategies and innovation initiatives.
  • Gain insights into its technology themes under focus.
  • Gain insights into its various product launches and partnerships.

Key Topics Covered:

  • Overview
  • Digital Transformation Strategy
  • Accelerators, Incubators, and Other Innovation Programs
  • Technology Focus
  • Technology Initiatives
  • Partnership Network Map
  • ICT Budget and Contracts
  • Key Executives
  • Contact the Publisher

A selection of companies mentioned in this report includes

  • hedgehog lab
  • Emakina
  • Samsung
  • Nedap
  • Adobe
  • Red Interactive
  • Chibi Dinos
  • Smilesss
  • HAPE
  • CyberKongz
  • Gala Games
  • NEXT/NOW

For more information about this company profile visit https://www.researchandmarkets.com/r/xyfkf1

About ResearchAndMarkets.com

ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Fonte: Business Wire

If you liked this article and want to stay up to date with news from InnovationOpenLab.com subscribe to ours Free newsletter.

Related news

Last News

A capital increase for the Italian venture builder FoolFarm

FoolFarm launches €9 million capital increase targeting IPO and unveils new investment committee.

ShopFully goes shopping in Spain (again)

ShopFully, the Italian company leader in Europe in drive-to-store solutions, acquired the Spanish Ofertia.

Sicily is more and more digitally connected

Thanks to EXA Infrastructure investments, more routes provide rapid access to mainland Italy and beyond

Italian startup Audio Innova combines AI and metaverse for art preservation

Audio Innova won the first prize in the "Creative AI" category at WAICF in Cannes

Most read

ServiceNow to Acquire Atrinet NetACE Network Technology to Accelerate…

Mobile World Congress -- ServiceNow (NYSE: NOW), the leading digital workflow company making the world work better for everyone, today announced it has…

A capital increase for the Italian venture builder FoolFarm

FoolFarm launches €9 million capital increase targeting IPO and unveils new investment committee.

CIBC Innovation Banking Provides Growth Capital to InsightRX

CIBC Innovation Banking announced today that it has provided growth financing to InsightRX, a San Francisco-based software company leveraging quantitative…

OrdinalsBot Mints Full BRC-20 Token Supply in a Single Bitcoin Transaction…

OrdinalsBot, a premier technology infrastructure company which provides API solutions for Bitcoin Ordinals and BRC-20s, has minted the full supply of…

Newsletter signup

Join our mailing list to get weekly updates delivered to your inbox.

Sign me up!