▾ G11 Media Network: | ChannelCity | ImpresaCity | SecurityOpenLab | Italian Channel Awards | Italian Project Awards | Italian Security Awards | ...
InnovationOpenLab

Bloomreach Offers New Feature and Expert Guidance for Marketers Navigating New Google and Yahoo Email Sender Requirements

Bloomreach, the platform fueling limitless e-commerce personalization, today announced support and guidance for marketers adapting to new changes in email sender requirements from Google and Yahoo. Bl...

Business Wire

MOUNTAIN VIEW, Calif.: Bloomreach, the platform fueling limitless e-commerce personalization, today announced support and guidance for marketers adapting to new changes in email sender requirements from Google and Yahoo. Bloomreach has launched a new one-click unsubscribe email feature for Bloomreach Engagement customers, ensuring users can comply with the new Google and Yahoo sender requirements, and has also released additional expert guidance for all marketers navigating these new changes.

With the launch of one-click unsubscribe, known as RFC 8058 or GET/POST protocol, Bloomreach Engagement customers can now place an unsubscribe link at the header of their emails. In compliance with the new Google and Yahoo requirements, this ensures email recipients can unsubscribe from mailing lists with a single click. This feature adds to the already established mailto: protocol available in Bloomreach Engagement, also known as RFC 2369, which sends an email with an opt-out request to Bloomreach’s dedicated inbox.

“Bloomreach has always prioritized emailing best practices among their customers, and these new requirements from Google and Yahoo are no different. They reflect the standards that we always advised our customers to have,” said Michael Mann, Email Deliverability Consultant, at Bloomreach. “We’re confident that integrating one-click unsubscribe into our email capabilities will allow our customers to build an even stronger email strategy, leading to increased customer engagement and improved deliverability while following best practices.”

To further prepare marketers for success, Bloomreach has also gathered expert insights and outlined best practices for email deliverability in light of these new requirements. These insights were detailed in full during a recent Bloomreach Best Practices webinar, now available on demand.

Key Takeaways for Marketers Navigating Google and Yahoo's New Sender Requirements:

  • Unsubscribing Made Easy: All emails must now include a one-click unsubscribe button both in the body of the email and in the header – note that opting out via consent pages or preference centers does not fulfill this requirement.
  • Quality Over Quantity: It’s important that brands clean their email list periodically. Only focus on engaged users who have given consent to receive communications, while still making it easy for them to unsubscribe.
  • Personalization is Key: Creating relevant, tailored content for customers is no longer a nice-to-have, but a necessity. With an accessible unsubscribe button and the risk of customers marking emails as spam, brands will need to prioritize personalization and send emails that encourage immediate engagement.
  • Curbing Spam: Gmail and Yahoo have announced that they will enforce a spam complaint threshold of 0.3%. Bloomreach has always advised its customers to stay below 0.1% to ensure the best return on investment, reputation, and deliverability. It’s also important for businesses to set up Google Postmaster reporting to keep monitoring spam complaints and optimize their email strategy.
  • Mastering Authentication: Brands should follow authentication protocols, which confirm the legitimate sender from a certain domain, such as SFP, DKIM, and DMARC. Businesses also need to use a dedicated sending domain and IP address while ensuring domain alignment.

Learn more about how Google and Yahoo are updating their email sender requirements this year and how you can stay up to date with emailing best practices.

About Bloomreach

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase, greater profitability, and fast business growth. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves 1,400+ global brands including: Williams-Sonoma, Bosch, Puma, and Marks & Spencer.

Fonte: Business Wire

If you liked this article and want to stay up to date with news from InnovationOpenLab.com subscribe to ours Free newsletter.

Related news

Last News

RSA at Cybertech Europe 2024

Alaa Abdul Nabi, Vice President, Sales International at RSA presents the innovations the vendor brings to Cybertech as part of a passwordless vision for…

Italian Security Awards 2024: G11 Media honours the best of Italian cybersecurity

G11 Media's SecurityOpenLab magazine rewards excellence in cybersecurity: the best vendors based on user votes

How Austria is making its AI ecosystem grow

Always keeping an European perspective, Austria has developed a thriving AI ecosystem that now can attract talents and companies from other countries

Sparkle and Telsy test Quantum Key Distribution in practice

Successfully completing a Proof of Concept implementation in Athens, the two Italian companies prove that QKD can be easily implemented also in pre-existing…

Most read

Roblox to Report Second Quarter 2025 Financial Results on July 31, 2025

Roblox Corporation (NYSE: RBLX) today announced that it will report the company’s second quarter 2025 financial results before the opening of the U.S.…

NiCE Unveils 2025 International CX Excellence Award Winners, Spotlighting…

#AI--NiCE (Nasdaq: NICE) today announced the winners of its 2025 International CX Excellence Awards, honoring organizations from across EMEA and APAC…

LambdaTest Announces Deeper Collaboration with Appium as Strategic Partnership

#AI--LambdaTest, a unified agentic AI and cloud engineering platform, has announced it has become a strategic sponsor of Appium, the world’s most widely…

ReSource Pro Makes Strategic Acquisition of Propellint; Expands Technology…

ReSource Pro today announced it has acquired Propellint, a technology services firm specializing in implementation and support for insurance platforms…

Newsletter signup

Join our mailing list to get weekly updates delivered to your inbox.

Sign me up!