AppLovin (NASDAQ: APP), the leading marketing technology platform, today released Performance-driven Ad Trends 2024, revealing how AI tools are driving new efficiencies and broadening the possibilitie...
New report details top performance-driven ad trends and explores how AI can be harnessed to enhance creatives and boost team-wide productivity
PALO ALTO, Calif.: AppLovin (NASDAQ: APP), the leading marketing technology platform, today released Performance-driven Ad Trends 2024, revealing how AI tools are driving new efficiencies and broadening the possibilities of the creative process. The report explains how AppLovin’s in-house creative agency, SparkLabs, is using generative AI to improve workflows to elevate both the quality and impact of performance ads, and dives deep into the year’s top-performing creative strategies.
"Embracing AI expands the potential of creatives," said Katie Jansen, CMO of AppLovin. “The technologies continue to evolve, but we’ve found a huge opportunity to benefit from many different AI tools right now. We’ve seen that it is key to foster a culture that inspires creative teams to explore and adopt these technologies in order to improve efficiencies, continue to push creative boundaries and improve results for our customers."
AppLovin’s report also details the top creative strategies for the year based on data analyzed from tens of thousands of creatives produced by SparkLabs in 2023. Notable trends include:
View Performance-Driven Ad Trends 2024 online here.
About AppLovin
AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize, and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.
Source: AppLovin Corp.
Fonte: Business Wire
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