MGID Ads deploys AI across campaign optimization, data analysis, and creative generation

LOS ANGELES: MGID, the global advertising platform, has launched a new dashboard for MGID Ads, its self-service advertising campaign planning and execution suite. The new platform presents users with a new, more powerful intuitive interface that surfaces numerous AI-powered features, doubling the speed of campaign setup.

Users will be guided through MGID Ads with informative tooltips through the entire campaign creation process, from creative development to ad placement, leveraging extensive data analytics for maximum performance alongside a CPC calculation feature, a step-by-step tracking setup, and AI-generated creatives.

The new dashboard has increased campaign metrics from 9 to 27 whilst 100 creatives can now be launched simultaneously in the time it previously took to launch one. Asynchronous validation also instantly alerts users of potential errors, with detailed descriptions of how to resolve them.

“Advertisers always have more to do than there are people to do it, so we’ve overhauled MGID Ads to make it as easy as possible to work efficiently with native ads,” said Matthew Villa, Head of Sales US at MGID. “By weaving AI into the very fabric of our new dashboard, advertisers can leave the heavy lifting to technology while focusing on driving audience attention, maximizing performance, and delivering measurable results.”

About MGID:

MGID is a global advertising platform helping brands reach unique local audiences at scale. It uses privacy-first, AI-based technology to serve high-quality, relevant ads in brand-safe environments. The company offers a variety of ad formats, including native, display, and video to deliver a positive user experience. This enables advertisers to drive performance and awareness, and publishers to retain and monetize their audiences.

Every month, MGID reaches 900 million unique readers, with 200 billion ad impressions, across 25 thousand trusted publishers. For more information, please visit: www.mgid.com

Fonte: Business Wire