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Celebrating Pi Day With Facts on America’s Favorite Pie

On Pi Day and every other day, one thing’s for sure – Americans love pizza. At any given second, Americans are devouring 350 slices of pizza, 93% of Americans order pizza at least once a month and 36% of Americans believe that pizza qualifies as a breakfast item. The first pizza pie was delivered in 1889, and pizza’s popularity has continued to climb ever since.

In celebration of Pi Day, the team at Otter dug into the 1 billion+ orders they’ve processed to discover pizzeria and pizza chain trends. Read on to learn about shifts and growth in the pizza industry and uncover 3 ways to increase your pizzeria or pizza chain’s cash flow.

Pizza Facts and Stats You Need to Know

Industry Growth

The pizzeria location count increased by 4.97% from 2022 to 2023, and in 2023, pizzerias made up 5.84% of the total restaurants in the US. Not only are there many pizzerias, but most of those pizzerias are highly rated – with an average rating of 4.43 stars.

Most Popular Toppings

One of the classics, pepperoni, continues to be a fan favorite making up 38.3% of total pizza orders. Other beloved toppings include:

Pizza Facts by State

While many believe New York has the best pizza, it doesn't have the most pizzerias. The states with the highest density of pizzerias relative to general restaurants are:

The states with the least pizzeria coverage are:

As with any other cuisine type, the quality of a pizzeria can be measured by order ratings. The states with the top rated pizzerias are:

The states with the lowest rated pizzeria are:

The amount spent per order also varies by state. When compared to the mean average order value for pizzerias (AOV) of $31.10, the states with the highest AOV are:

The states with the lowest AOV are:

3 ways to Increase your Pizzeria or Pizza Chain’s Cash Flow

Looking for more ways to boost your pizzeria or pizza chain's efficiency and orders? Try Otter!

The average pizzeria sees a 17.2% reduction in cancelled orders after a year of using Otter. We’d love to help supercharge your pizza business. Get in touch with us HERE.

*Results based on typical Otter customer performance measured from Otter platform backend, aggregated data across all US&C Customers from Jan 1st 2023 - Dec 30th 2023

Fonte: Business Wire