NEW YORK: #AI--GBK Collective, a leading marketing strategy, consumer behavior, and analytics consultancy, today announced several key hires including Virginia Lennon who joins as Senior Vice President of Research and Insights. Also joining the GBK team are Prachi Bhalerao as Marketing Data Scientist, and Reagan Jacobs as Senior Analyst.

In the past year, GBK has continued to build out its team and business – expanding its collective of experienced practitioners across product and marketing strategy, insights, analytics, and other areas. Today the firm works with more than a dozen Fortune 500 clients across industry verticals including automotive, consumer products, enterprise and cloud computing, financial services, healthcare, technology, among other sectors.

“We continue to invest in hiring the industry’s best marketing strategy, insights and data science leaders,” said GBK Co-Founder and CEO Jon Greenwood. “Virginia’s expertise in leading brand and content focused insight efforts coupled with her subject-matter expertise on multicultural consumers is invaluable for our growing roster of global clients. We’re thrilled to welcome Virginia to the GBK Executive team, along with Prachi and Raegan who further bolster our team’s bench strength around analytics, quantitative and qualitative research.”

In her role as Senior Vice President, Lennon will advise GBK's growing roster of global clients to identify crucial trends and gain deep insights to reach target consumers as well as business-to-business customers. Prior to joining GBK, Lennon held senior leadership positions at Ipsos Connect, Ipsos Media & Technology, OTX Research and Telemundo Network.

"I'm beyond excited to be part of the exceptional team of strategy and insights experts that make up the GBK Collective. The culture both at the company and shared with clients is truly unique,” said Lennon. “I am eager to bring my experience and consultative approach to the design, distillation and activation of insights as part of GBK’s leading role in building better and more relevant recommendations and strategies for our client partners.”

While a Senior Vice President with Ipsos, Virginia led the Media Development’s Content Strategy team collaborating with content creators and media organizations to drive meaningful audience insights. She also acted as a multicultural expert for Ipsos Connect, working across three business units, Creative Excellence/Brand Communication, Brand Health Tracking, and Media & Technology. In 15 years with the firm, Lennon played a pivotal role in leading the firm's multicultural research, partnering with clients to uncover insights and strategies to connect with multicultural consumers across different markets.

“GBK’s unique approach of combining leading academic thought and real-world experience to deliver strategic insights and analytics expertise continues to resonate with clients,” said GBK co-founder Eric Bradlow, who is also Vice Dean of Analytics and Chairperson of Wharton’s Marketing Department. “We’re excited to welcome Virginia, Prachi and Reagan. I have no doubt that their leadership will fuel new growth for our client partners, inspire our talent, and continue to elevate our work as a collective team.”

Prachi Bhalerao joins GBK as a Marketing Data Scientist, bringing a strong analytical background with a focus on econometrics, statistical analysis, and machine learning. Her expertise lies at the intersection of technology and business, with previous experience contributing to teams at Deloitte, Ernst & Young, and Siemens. Bhalerao's role at GBK will involve applying her advanced analytical skills to solve complex business problems, offering valuable insights that drive client success. Bhalerao holds an MBA in Business Analytics from UC San Diego, as well as an MBA in Technology Management and a Bachelor’s Degree in Computer Science from NMIMS.

Reagan Jacobs steps into the role of Senior Analyst, bringing her experience in consulting and research project execution. With a background in both quantitative and qualitative research, Jacobs has worked with clients across sectors including grocery, convenience, CPG, automotive, sporting goods, and technology. At GBK, she will support the end-to-end execution of research projects and build strong client relationships, aiming to help clients achieve their key business objectives. Jacobs holds a Bachelor’s Degree in Economics from the University of Notre Dame.

About GBK Collective:
Born from academics. Enlightened by data-driven research and analytics. GBK Collective is a leading marketing strategy and analytics consultancy built to solve marketing problems in high definition. Co-founded by the Vice Dean of Analytics and Chair of Wharton’s Marketing Department, GBK applies industry leading academic expertise and real-world corporate experience to every project with clients to deliver practical and actionable solutions to real issues. For more information, please visit www.gbkcollective.com.

Fonte: Business Wire