Today, mobility data and analytics company Arity, unveils new features and enhancements to its suite of Marketing Solutions, creating the premier solution for marketers to uniquely maximize customer l...
With new integrations from LeadCloud and Transparent.ly, Arity arms marketers with more dynamic solutions to reach their best customers and optimize operations
CHICAGO: Today, mobility data and analytics company Arity, unveils new features and enhancements to its suite of Marketing Solutions, creating the premier solution for marketers to uniquely maximize customer lifetime value and profitability.
Arity has joined forces with Transparent.ly and LeadCloud to offer the first full funnel, omnichannel marketing solution that leverages unique driving behavior data to connect with ideal prospect customers based on how, when, and where they drive. The newly enhanced suite of solutions includes:
Arity Marketing Solutions leverage driving behavior data at scale for an especially unique competitive advantage for auto-focused businesses.
“It’s a challenging time for auto-focused marketers right now as consumers are simultaneously demanding greater personalization and lower prices when shopping for new cars, auto insurance, and other driving-related needs,” said Lisa Jillson, Head of Marketing & Publishers, Arity. “Combining LeadCloud and Transparent.ly’s well-established brands and technologies with Arity’s data and analytics expertise uniquely positions us to provide marketers more differentiated products and services that will drive greater business results and an overall improved bottom line.”
ABOUT ARITY
Arity is a mobility data and analytics company that provides data-driven solutions to companies invested in transportation, enabling them to deliver mobility services that are smarter, safer, and more economical. Arity collects and analyzes trillions of miles of driving data to create a greater understanding of how people move. With the world’s largest driving dataset tied to insurance claims collected through mobile devices, in-car devices, and vehicles themselves, Arity derives unique insights that help insurers, developers, marketers, and communities understand and predict driving behavior at scale. Arity was founded by The Allstate Corporation and was founded in 2016.
Fonte: Business Wire
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