AI-Powered CDP Honored by Prestigious International Awards Program

MOUNTAIN VIEW, Calif.: Treasure Data™, a leading AI-powered customer data platform (CDP) purpose built for the enterprise, announced that it was selected as the winner of the “Overall Data Analytics Company of the Year” award in the 5th annual Data Breakthrough Awards program conducted by Data Breakthrough, an independent market intelligence organization.

The Data Breakthrough Awards were founded to recognize the data technology innovators, leaders and visionaries from around the world in a range of categories, including DataOps, Data Analytics, AI, Business Intelligence, Data Privacy, Data Storage and many more. The program attracted thousands of nominations from across the globe.

“Being honored with the Data Breakthrough Awards for the second consecutive year is a testament to Treasure Data's market leadership in CDP and customer analytics,” said Kaz Ohta, CEO and Co-founder, Treasure Data. “For over a decade, we've perfected the art of democratizing quality data across enterprises. Our focus now: pioneering AI-driven solutions to revolutionize sales and marketing efficiency, staying ahead of industry trends, and anticipating consumer needs."

AI Starts with Great Data

Unlocking the power of business intelligence (BI) hinges on quality data. With Treasure Data CDP, real-time accuracy and unified data drive actionable insights, outshining competitors. The Treasure Data platform offers intuitive out-of-the-box reporting for marketers and seamless BI tool integrations for analytics pros, ensuring valuable insights powered by AI, for every stakeholder. With Audience Studio, an interface for marketing analysis and activation, users can build segments using any audience attributes, data sources and historical data.

Treasure Data recently released new AI capabilities, which makes it simpler for marketers to leverage complex machine learning models for audience building, segmentation, and analysis, without reliance on BI or IT teams. Through Audience Studio, Treasure Data’s easy-to-use UI for non-technical marketers, these AI-powered workflows can drive faster ROI and allow data science teams time to focus on more strategic work.

“Treasure Data’s CDP empowers companies to create a productive, efficient customer experience. Businesses struggle with complex customer data challenges that limit their ability to understand and engage consumers effectively due to data disconnect,” said Steve Johansson, Managing Director, Data Breakthrough. “Along with its AI and ML capabilities, Treasure Data’s modeling and segmentation functions improve marketing accuracy and provide strategic personalization for a more seamless customer experience. We extend our sincere congratulations to the entire Treasure Data team for taking home the ‘Overall Data Analytics Company of the Year’ award!”

Momentum and Market Leadership

This honor from Data Breakthrough Awards comes on the heels of Treasure Data’s recognition as a Leader in the 2024 Gartner® Magic Quadrant™ for Customer Data Platforms. Treasure Data was also evaluated and recognized in the Gartner Critical Capabilities for Customer Data Platforms report.

Download a complimentary copy of the Gartner Magic Quadrant for Customer Data Platforms here.

Download a complimentary copy of the Gartner Critical Capabilities Report here.

Learn more about the reinvention of the CDP at CDP World 2024 powered by Treasure Data. Join hundreds of data and marketing leaders at the premier customer data conference.

Gartner, Magic Quadrant for Customer Data Platforms, Lizzy Foo Kune, Rachel Smith, Suzanne White, Benjamin Bloom, Adriel Tey, David Walters, 14 February 2024.

Gartner, Critical Capabilities for Customer Data Platforms, Lizzy Foo Kune, Rachel Smith, Suzanne White, Benjamin Bloom, Adriel Tey, David Walters, 14 February 2024.

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About Treasure Data

Treasure Data helps the world’s largest companies turn customer data into their greatest business asset. Our global, enterprise customer data platform (CDP) and deep expertise empower customer-facing teams to deliver connected customer experiences that drive efficient growth. Learn more at www.treasuredata.com.

About Data Breakthrough

Part of the Tech Breakthrough organization, a leading global provider of market intelligence and recognition platforms for technology innovation and leadership, the Data Breakthrough Awards program is devoted to honoring innovation and market disruption in data technologies, services, companies and products. The global Data Breakthrough Awards program provides a forum for public recognition around the achievements of data companies and solutions in categories including data analytics, management, infrastructure and hardware, storage, Business Intelligence and more. For more information visit DataBreakthroughAwards.com.

Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.

Fonte: Business Wire