▾ G11 Media Network: | ChannelCity | ImpresaCity | SecurityOpenLab | GreenCity | Italian Channel Awards | Italian Project Awards | ...

LG Ad Solutions Will Adopt Unified ID 2.0, Empowering Advertisers to Utilize Their First-Party Data at Scale

LG Ad Solutions, a global leader in Connected TV (CTV) and cross-screen advertising, announced that it has initiated the integration of the Unified ID 2.0 solution (UID2). This groundbreaking solution...

Business Wire

MOUNTAIN VIEW, Calif.: LG Ad Solutions, a global leader in Connected TV (CTV) and cross-screen advertising, announced that it has initiated the integration of the Unified ID 2.0 solution (UID2). This groundbreaking solution will enable advertisers to leverage their first-party data across LG’s extensive audience network in a privacy-conscious manner, enhancing advertising effectiveness.

Initially developed by demand side platform The Trade Desk, Unified ID 2.0 is an identifier that is pioneering the new identity fabric of the open internet.

“As viewership proliferates across channels and platforms, the ability to reach the right audiences with precision and accuracy is critical,” said Mike Brooks, Global Head of Business Development and Partnerships at LG Ad Solutions. “Brands are deploying their own first-party data in more creative ways than ever before, and our adoption of Unified ID 2.0 in partnership with The Trade Desk further cements LG’s Smart TV ecosystem as the premium, high-impact destination for brands to safely apply that data to drive outcomes at scale.”

UID2 provides advertisers with a persistent, privacy-conscious identifier that enhances targeting capabilities across various platforms and devices to power personalized advertising experiences while maintaining the highest standards of privacy and transparency. By leveraging UID 2.0, advertisers can deliver more relevant and personalized advertising experiences to consumers while adhering to privacy regulations.

“Identity is a critical component of today’s media buying landscape, and Unified ID2 enables advertisers to connect with consumers with more precision,” said Will Doherty, Vice President of Inventory Development, The Trade Desk. “We are excited to welcome LG to the growing pool of publishers and providers that are helping to bring value and relevancy across the open internet.”

About LG Ad Solutions

LG Ad Solutions is a global leader in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape. We bring together LG’s years of experience in delivering world-class smart TVs to consumers worldwide with big TV audience data and Video AI designed to connect brands with audiences across all screens.

About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.

Fonte: Business Wire

If you liked this article and want to stay up to date with news from InnovationOpenLab.com subscribe to ours Free newsletter.

Related news

Last News

Gyala: a new "Made in Italy" cybersecurity

With a proven track record in the defence field, Gyala now also brings its cybersecurity technologies to the wider enterprise audience

ITALIAN PROJECT AWARDS 2023: the best IT projects of the year, awarded

Now in its third edition, the initiative is targeted at the ICT professional world and honours projects based on innovative ideas and technologies, realised…

I3P launches the Cybersecurity Incubation Program

The I3P's initiative is promoted together with the National Cybersecurity Agency in collaboration with Leonardo and C*Sparks.

iVis Technologies enables remotely-controlled corneal telesurgery

It's based on Italian technologies the first successful intercontinental telesurgery intervention for keratoconus carried out remotely, connecting Bari…

Most read

Argentina Prepaid Card and Digital Wallet Business Report 2024: Market…

The "Argentina Prepaid Card and Digital Wallet Business and Investment Opportunities Databook - Market Size and Forecast, Consumer Attitude & Behaviour,…

MDS Property Management Software Achieves SOC 2 Compliance

#newyorkcity--MDS Property Management Software is pleased to announce the successful completion of its System and Organization Controls (SOC) 2 audit,…

University of Phoenix Leadership Joins Proceedings of 2024 PESC-A4L Spring…

University of Phoenix is pleased to share that Vice Provost of Strategy, Marc Booker, Ph.D., Senior Director of Program Deployment; Hillary Halpern, M.B.A.;…

Ault Alliance Declares Monthly Cash Dividend of $0.2708333 Per Share of…

$AGREE #13_Percent_Cumulative_Preferred--Ault Alliance, Inc. (NYSE American: AULT), a diversified holding company (“Ault Alliance,” or the “Company”),…

Newsletter signup

Join our mailing list to get weekly updates delivered to your inbox.

Sign me up!