InvoiceCloud, a leading solution for digital bill payment services, has released a new online payments report in conjunction with a third-party research firm, offering key insights into digitally relu...
BOSTON: InvoiceCloud, a leading solution for digital bill payment services, has released a new online payments report in conjunction with a third-party research firm, offering key insights into digitally reluctant bill payers’ payment preferences and behaviors. The survey focused on four distinct populations: those who are aged 55+, non-English speakers, those who primarily write checks, and the unbanked. The report is an important resource for organizations within the financial services, tax, utilities, and insurance sectors to help them better understand, engage with, and serve personas historically resistant to online payments.
Key themes and findings from the report include:
“We work with our customers to drive the highest levels of online payment adoption and finding ways to make digital payments more accessible to everyone is key,” said Kevin O’Brien, CEO of InvoiceCloud. “Gaining insights into the barriers and preferences of some historically non-digital populations is a top priority for our teams as we build a superior payer experience for all.”
This survey, conducted online between February-March 2024, collected responses from 800 US adults (200 who are aged 55 and older; 200 who are non-English speaking and whose primary language is Spanish; 200 who are primarily check writers to pay their bills; and 200 who do not have a bank account). For additional details on the report’s findings, as well as strategies for converting digitally adverse customers to online payments, read more here.
About InvoiceCloud
InvoiceCloud provides modern digital payment, customer engagement, and outbound disbursement solutions. The company services more than 3,200 customers across the utility, government and insurance industries and is a leader in the electronic bill presentment and payment (EBPP) space. InvoiceCloud's SaaS platform enables continuous enhancements to the customer experience resulting in higher digital payment, autopay, and paperless adoption rates. By switching to InvoiceCloud, clients can improve customer engagement and satisfaction while lowering costs, accelerating payments, and reducing staff workloads. To learn more, visit www.InvoiceCloud.com.
Fonte: Business Wire
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