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Cvent Announces New AI Product Offerings for Event Professionals and Marketers

#MarTech--Cvent, an industry-leading meetings, events, and hospitality technology provider, unveiled a host of new artificial intelligence-enabled enhancements at its annual industry and customer conf...

Business Wire

Expanded use of AI across the platform to deliver improved planner efficiency, attendee experiences and planner-venue collaboration

SAN ANTONIO: #MarTech--Cvent, an industry-leading meetings, events, and hospitality technology provider, unveiled a host of new artificial intelligence-enabled enhancements at its annual industry and customer conference, Cvent CONNECT. The product announcements, which are expected to be launched later this year, build on the Company’s current suite of AI-powered solutions and underscore the tech provider’s commitment to leveraging the power of AI across its Event Management and Marketing platform.

"We are in an age of unprecedented innovation where a key to driving greater impact and value lies in our ability to capitalize on the transformative power of artificial intelligence,” said David Quattrone, Chief Technology Officer and Co-Founder at Cvent. “We're committed to thoughtfully incorporating this powerful new technology across our platform in ways that are most useful to our customers and users. Leveraging our team of data scientists, technology experts and years of industry experience, we’re doing the heavy lifting, so our customers don't have to.”

Cvent announced several planned AI-powered product offerings for its Event Marketing and Management platform that align with three key themes:

Enhanced Planner Efficiency

  • Elevated Content Creation: Cvent’s AI Writing Assistant, launched last year, now features a more conversational and context-aware experience that removes the need for planners to train the assistant on the details of each new event or program. Event professionals can interact with the AI assistant with simple conversational prompts to easily fine-tune content and copy for event websites, attendee communications, email marketing, mobile event apps, and more.
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  • Self-Serve Attendee support: When embedded on an event website, Cvent’s new attendee-facing chatbots can quickly answer attendee questions about the event, helping to improve registration conversions. Onsite, the chatbots act as a virtual 'concierge' to improve and enhance attendee support, assisting with onsite questions and in building personalized event agendas.
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  • Improved Registration Planning with Predictive Modeling: Accurate registration and attendance goals are critical when budgeting and contracting with venues and vendors and communicating with internal stakeholders. Leveraging millions of historical event data patterns and proprietary Cvent AI, event professionals can now more confidently predict registration and attendance counts to adjust room block commitments, food and beverage minimums, or event marketing efforts.
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  • Simplified Event Intelligence: Session insights leverage conversational AI technology to generate quick responses and reports. Users can ask event data-related questions, such as, “Can you write me an Executive Summary of the opening keynote session and highlight any areas of opportunity?” and the tool will respond with an actionable analysis that can be shared with stakeholders.

Personalized Attendee Experience

  • New Levels of Personalization through Global Profiles: Leveraging the power of AI and Machine Learning, planners can now leverage robust attendee data to easily build relevant audience segments and leverage those insights to deliver more personalized event follow-up and marketing communications.
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  • Session and Event Summaries: New AI-powered features will give attendees near-instant access to summaries of the sessions they attended, eliminating the need for in-session notetaking. Cvent also announced personalized Event Summaries, which will compile key moments across an entire event (e.g. sessions they attended, exhibitor booth visits, and more). Each summary will provide attendees with actionable, impactful event takeaways, helping attendees better implement their learnings, educate team members, and prove the value of attendance to other internal stakeholders.

Planner and Venue Collaboration

  • Natural Language Venue Search: Finding the perfect hotel or venue often requires meeting very specific criteria. To help planners more easily find properties as unique as their event, Cvent introduced a natural language search functionality built directly within the Cvent Supplier Network. Planners can simply describe their key criteria (“Venue with a spa”, “adjacent to a golf course”, etc.) in the search box. AI-enabled matching surfaces the best-fit properties, reducing the need for organizing and filtering an extensive list of hotels or venues that do not match the criteria.
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  • AI-Powered Request for Proposal (RFP): RFPs are an integral part of the hotel and venue sourcing process but can be time-consuming for both event organizers and hospitality professionals. Cvent’s AI-powered RFP response solution streamlines the creation of RFPs for event professionals while offering response automation support for hoteliers, helping sales teams respond quickly to group business opportunities.

About Cvent

Cvent is a leading meetings, events, and hospitality technology provider with 4,800+ employees and ~22,000 customers worldwide as of December 31, 2023. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the event management lifecycle and maximize the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimize the event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit Cvent.com.

Fonte: Business Wire

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