▾ G11 Media Network: | ChannelCity | ImpresaCity | SecurityOpenLab | GreenCity | Italian Channel Awards | Italian Project Awards | ...
InnovationOpenLab

AudienceXpress Announces Industry Veteran Scott Collins as Head of U.S. Commercial Sales and Operations

AudienceXpress, the Comcast-owned ad buying platform, today announced that it has named advertising and technology industry veteran Scott Collins as Head of U.S. Commercial Sales and Operations. In th...

Business Wire

With an established track record for advocacy on behalf of advertisers, Collins will build on AudienceXpress’ ability to deliver measurable results, efficiently and effectively.

NEW YORK: AudienceXpress, the Comcast-owned ad buying platform, today announced that it has named advertising and technology industry veteran Scott Collins as Head of U.S. Commercial Sales and Operations. In this role, Collins will oversee all aspects of AudienceXpress’ U.S. business, including management of advertising sales and revenue, business operations, and inventory optimization. He will be based in New York and report to Katy Loria, U.S. CRO of FreeWheel.

“With an extensive career in advertising media sales, as well as ad tech experience in the identity, data and advanced TV space, Scott is uniquely positioned to bring focus and advancement to AudienceXpress and its customers,” said Loria. “His sharp business acumen, focus on the customer, solutions-oriented approach to sales, and strong relationships within the ad community as well as his commitment to employee development will be incredibly valuable to us. We look forward to Scott maximizing the power of AudienceXpress’ ability to connect audiences and advertisers across all screens in the AudienceXpress footprint of 60 million U.S. households.”

Collins joins AudienceXpress from Blockgraph, where he was Executive Vice President, Client Partnerships & Sales Strategy, responsible for long-term strategy for advanced TV advertising and managing client and agency partnerships. Prior to Blockgraph, he was at AMC Networks for more than a decade, in advertising sales and strategy leadership positions. During his time at AMC, Collins oversaw the creation of the company’s data sales practice and marketing advanced audience segments across both linear and digital TV. Before joining AMC, he worked as Vice President of Cable Entertainment Ad Sales at NBCUniversal. Earlier in his career, Collins held roles at A&E, Nielsen Media Research, and CBS Television Network and is a graduate of Hofstra University.

About AudienceXpress
AudienceXpress is a Comcast company that provides market-leading media solutions that allow advertisers to buy premium TV advertising – across all screens – on an audience basis. In today’s dynamic and evolving media marketplace, AudienceXpress provides direct, easy and scaled access to the premium TV audiences that matter, including across broadcast, cable, digital and connected TV. For more information, visit audiencexpress.com.

Fonte: Business Wire

If you liked this article and want to stay up to date with news from InnovationOpenLab.com subscribe to ours Free newsletter.

Related news

Last News

Sparkle works on environmentally sustainable content distribution

The Italian company partners with MainStreaming for high-performance, energy-efficient video streaming

Fintech: Links tests the use of exponential technologies in the banking…

Links Management and Technology just concluded the testing phase of a research project focused on banking transformation

Axyon AI: Italian Artificial Intelligence for Finance applications

Axyon AI offers an AI platform specifically designed for asset management, with several interesting strengths for those approaching machine/deep learning…

Italian Artificial Intelligence tackles medical emergencies at sea

Mermaid-AI is a telehealth platform at sea based on a visor equipped with an AR, medical Artificial Intelligence algorithms, satellite communications…

Most read

Sparkle works on environmentally sustainable content distribution

The Italian company partners with MainStreaming for high-performance, energy-efficient video streaming

Biostate AI Launches Total RNA Sequencing and Free Data Analysis AI

Biostate AI, the scalable biodata foundry startup, emerges from stealth today with the launch of two service products: Total RNA sequencing and Copilot…

ISG to Announce Second-Quarter Financial Results

$III #earnings--Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm, said today it will release its…

GlassHive Announces Integration with ConnectWise to Elevate the ConnectWise…

#businessautomation--GlassHive, a trailblazer in sales and marketing automation, has announced an integration with ConnectWise, a leading provider of…

Newsletter signup

Join our mailing list to get weekly updates delivered to your inbox.

Sign me up!