Innovid (NYSE:CTV), a leading software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV, and digital, today announced the release ...
Report Includes Findings from Roundel’s Target Shopper Survey & Innovid’s CPG Advertising Benchmarks
NEW YORK: Innovid (NYSE:CTV), a leading software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV, and digital, today announced the release of “CTV x Commerce 2024: Data-Driven Insights to Reach Shoppers with CTV Advertising.” The report, a collaboration between Innovid and Target’s retail media network, Roundel, looks at how shopper behaviors and advertising trends are changing along with the rapid growth of streaming.
“CTV x Commerce 2024” features findings from a February 2024 Roundel survey of 2,876 Target guests to uncover how they watch and stream content, CTV purchase preferences, and how they interact with advertising. It also includes an analysis of billions of video advertising impressions from CPG advertisers served on Innovid’s platform in 2023, providing a global snapshot of how these brands are evolving media and creative strategies for a market in transition.
Highlights from “CTV x Commerce 2024” include:
“To capitalize on consumers’ digital shopping habits, advertisers are increasingly turning to CTV for its ability to reach and engage consumers with relevant, interactive advertising formats,” said Dan Mouradian, SVP, Global Client Solutions at Innovid. “CTV is playing a powerful role in driving both awareness and outcomes up and down the purchase funnel. It is an important and growing channel for advertisers when it comes to influencing consumer decisions and enabling shoppable experiences.”
To download the full report, click here.
About Innovid
Innovid (NYSE:CTV) is an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, platforms, screens, and devices. Innovid is an independent platform that leads the market in converged TV innovation, through proprietary technology and exclusive partnerships designed to reimagine TV advertising. Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific. To learn more, visit https://www.innovid.com/ or follow us on LinkedIn or X.
Fonte: Business Wire
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