▾ G11 Media Network: | ChannelCity | ImpresaCity | SecurityOpenLab | GreenCity | Italian Channel Awards | Italian Project Awards | ...
InnovationOpenLab

Reimagining Messaging in the Generative AI Era, Former ExactTarget Executive Starts Backstroke

Backstroke is announcing the launch of its generative AI messaging platform that’s set to revolutionize email, SMS, mobile push, and customer marketing for B2C brands. Backed by a $2M seed round co-...

Business Wire

The generative AI messaging platform is announcing its launch and recent funding led by High Alpha

INDIANAPOLIS: Backstroke is announcing the launch of its generative AI messaging platform that’s set to revolutionize email, SMS, mobile push, and customer marketing for B2C brands. Backed by a $2M seed round co-led by venture firms High Alpha and Ground Game Ventures, and with participation from Allos Ventures. Backstroke combines fresh technology with seasoned experience, presenting a significant opportunity in the marketing tech landscape.

Backstroke leverages a vast dataset from over 10,000 brands, tracking and tagging millions of messages – and their performance – in more than 200 different ways. This deep data analysis, which has taken nearly three years to acquire, powers Backstroke's AI to generate marketing content that drives up to 64% more revenue per send than human copywriters. Early customers include ecommerce brands like Pearl iZUMi, Nathan Sports, Lyssé and The Porch Swing Company.

The company is led by CEO and Founder R. J. Talyor and Lead Data Scientist and Founder Allyson Talyor, Ph.D., a husband and wife duo. Before starting Backstroke, R. J. Talyor was one of the first 50 employees at email marketing trailblazer ExactTarget, where he led messaging product teams through the company’s $2.5B acquisition by Salesforce (NYSE: CRM) in 2012. R. J. later founded Pattern89, a creative AI platform that was acquired by Shutterstock, Inc. (NYSE: SSTK) in 2021.

"We've seen the movie before with ExactTarget, and now we're ready to rewrite the script with generative AI," said R. J. Talyor, Backstroke CEO and Founder. "Legacy marketing tech is behind — it's too complex and not built for mass personalization. The industry incumbents are ‘Frankensteining’ gen AI features into their platforms. Backstroke is native to these new AI technologies which gives our customers a significant advantage.”

"Generative AI presents a huge opportunity in the email marketing and messaging space," said High Alpha Founding Partner Eric Tobias. "The company’s speed to market and quick customer traction demonstrate that a platform like Backstroke is inevitable. Someone is going to win, and we think our long history in the space, combined with a world-class founding team, gives us a significant advantage."

Doug Bertram, Director of E-Commerce at Pearl iZUMi and one of Backstroke’s first customers said, “The bottleneck to truly personalized CRM marketing has always been human limitations on content production. Partnering with Backstroke is a huge step forward in automation, allowing us to deliver more delightful, personalized experiences to our customers.”

Backstroke’s launch event, featuring eight-time Olympic swimming gold medalist Matt Biondi, will take place on June 21, 2024, from 8 a.m. to 10 a.m. in Indianapolis.

About Backstroke:

Backstroke is a leading generative AI messaging platform designed for B2C brands and retailers. Founded by husband and wife team R. J. Talyor and Allyson Talyor, Ph.D. in 2024, Backstroke utilizes a vast dataset and advanced algorithms to generate high-performing marketing content for email, SMS, and mobile push. With former ExactTarget executives at the helm and support from High Alpha, Backstroke is poised to drive significant value for brands through personalized, effective campaigns.

Fonte: Business Wire

If you liked this article and want to stay up to date with news from InnovationOpenLab.com subscribe to ours Free newsletter.

Related news

Last News

Sparkle works on environmentally sustainable content distribution

The Italian company partners with MainStreaming for high-performance, energy-efficient video streaming

Fintech: Links tests the use of exponential technologies in the banking…

Links Management and Technology just concluded the testing phase of a research project focused on banking transformation

Axyon AI: Italian Artificial Intelligence for Finance applications

Axyon AI offers an AI platform specifically designed for asset management, with several interesting strengths for those approaching machine/deep learning…

Italian Artificial Intelligence tackles medical emergencies at sea

Mermaid-AI is a telehealth platform at sea based on a visor equipped with an AR, medical Artificial Intelligence algorithms, satellite communications…

Most read

Sparkle works on environmentally sustainable content distribution

The Italian company partners with MainStreaming for high-performance, energy-efficient video streaming

Biostate AI Launches Total RNA Sequencing and Free Data Analysis AI

Biostate AI, the scalable biodata foundry startup, emerges from stealth today with the launch of two service products: Total RNA sequencing and Copilot…

ISG to Announce Second-Quarter Financial Results

$III #earnings--Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm, said today it will release its…

GlassHive Announces Integration with ConnectWise to Elevate the ConnectWise…

#businessautomation--GlassHive, a trailblazer in sales and marketing automation, has announced an integration with ConnectWise, a leading provider of…

Newsletter signup

Join our mailing list to get weekly updates delivered to your inbox.

Sign me up!