NEW YORK: Pepper, the most trusted eCommerce platform for the foodservice industry, announces Dave Myers as the Executive Vice President of Strategic Partnerships. As the former President of Golbon, COO of an independent foodservice distributor, and more than 40 years of exposure to the industry, Dave brings a wealth of experience and expertise to his new role at Pepper.

In his new position, Dave will initially spearhead the development of strategic supplier partnerships, through Pepper's advanced digital marketing platform called Smart Solutions. "Smart Solutions is completely changing the game for the supplier community, just as Pepper has already done for the distributor and operator segments," says Dave. “Suppliers have not really been able to apply meaningful digital ad strategies in food service until now. Pepper’s 20 billion dollar network of distributors presents a unique opportunity for suppliers to reach profitable operators through transparent digital ad programs. The program drives real sales growth and creates net-new revenue streams for the independent food distributor.”

Last month, Pepper announced the expansion of its Smart Solutions advertising platform in partnership with Frosty Acres, Golbon and Unipro with participation from industry players such as Aspire Bakeries, Conagra, General Mills, Mccain and more. These campaigns have proven successful, delivering an 8x return on advertising spend (ROAS) for suppliers and delivering new revenue streams to the distributors who choose to participate in campaigns.

Dave Myers' addition to the Pepper team underscores the company's commitment to being the sales and growth engine for independent foodservice distribution, and establishing itself as the best in class solutions provider.

For more on Smart Solutions, visit https://lets.usepepper.com/smartsolutions.

About Pepper

Pepper is an eCommerce platform designed to be the growth engine for independent distributors. The platform delivers a best-in-class shopping experience for food service, convenience stores, and other marketplaces. Pepper offers a suite of AI powered tools for the distributor sales rep and customers to grow market share.

Fonte: Business Wire