▾ G11 Media Network: | ChannelCity | ImpresaCity | SecurityOpenLab | GreenCity | Italian Channel Awards | Italian Project Awards | ...
InnovationOpenLab

Adjust Finds 119% YoY Revenue Increase In Finance Apps Globally, Indicating Sustained Sector Growth Through 2024

Today, leading measurement and analytics company Adjust released its Finance app insights report showing a global finance app industry poised for growth in H2 2024 – driven by technological advancem...

Business Wire

New Finance app insights report shows renewed interest in crypto; details how tech advancements, increased user spending and engagement will drive industry growth

SAN FRANCISCO: Today, leading measurement and analytics company Adjust released its Finance app insights report showing a global finance app industry poised for growth in H2 2024 – driven by technological advancements, increased user spending and engagement, and strategic market expansions. In-app revenue for finance apps in the first quarter of 2024 increased 119% YoY, underscoring their robust growth trajectory, especially in regions like Europe and LATAM, where effective user engagement and monetization strategies are visibly paying off. The report also indicates a renewed interest in cryptocurrency trading and management as global crypto app installs soared 196% YoY from 2022 to 2023.

“Despite the tumultuous economic conditions of recent years, the outlook for the remainder of 2024 and beyond is promising,” said Tiahn Wetzler, Director, Content & Insights at Adjust. “By leveraging next-generation measurement approaches, such as incrementality and media mix modeling, alongside traditional attribution, finance app marketers can unlock new avenues for growth. Emphasizing secure, user-friendly experiences with a focus on personalization will be crucial in retaining users – maximizing lifetime value and driving sustained success.”

The finance app insights report provides finance app marketers and developers with key insights, including:

  • Significant global finance app growth in 2024. Q1 installs were up 36% YoY and sessions were up by 23%.
  • Rise in mobile payments and banking illustrates shift towards digital-first financial solutions. Bank app installs surged 111% YoY in Q1 2024; payment app sessions increased 27% YoY in 2023, with session lengths up by 12% YoY in Q1, highlighting their essential role in daily transactions.
  • The APAC region is primed for growth. While the median effective cost per install (eCPI) for finance apps was $1.21 globally, APAC had the lowest eCPI at $0.63, indicating a favorable growth environment.
  • App Tracking Transparency (ATT) opt-in rates for finance apps have continued to climb globally from 18% in Q1 2023 to 25% in Q1 2024.

For additional findings and analysis, download the full report here.

About Adjust

Adjust, an AppLovin (NASDAQ: APP) company, is trusted by marketers around the world to measure and grow their apps across platforms, from mobile to CTV and beyond. Adjust works with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Adjust's powerful measurement and analytics provide visibility, insights and essential tools that drive better results.

SOURCE: Adjust

Fonte: Business Wire

If you liked this article and want to stay up to date with news from InnovationOpenLab.com subscribe to ours Free newsletter.

Related news

Last News

Sparkle works on environmentally sustainable content distribution

The Italian company partners with MainStreaming for high-performance, energy-efficient video streaming

Fintech: Links tests the use of exponential technologies in the banking…

Links Management and Technology just concluded the testing phase of a research project focused on banking transformation

Axyon AI: Italian Artificial Intelligence for Finance applications

Axyon AI offers an AI platform specifically designed for asset management, with several interesting strengths for those approaching machine/deep learning…

Italian Artificial Intelligence tackles medical emergencies at sea

Mermaid-AI is a telehealth platform at sea based on a visor equipped with an AR, medical Artificial Intelligence algorithms, satellite communications…

Most read

Sparkle works on environmentally sustainable content distribution

The Italian company partners with MainStreaming for high-performance, energy-efficient video streaming

GlassHive Announces Integration with ConnectWise to Elevate the ConnectWise…

#businessautomation--GlassHive, a trailblazer in sales and marketing automation, has announced an integration with ConnectWise, a leading provider of…

SaaS Platforms Give North American Insurers Speed, Agility

$III #AI--Insurance companies in North America are upgrading systems and adopting advanced technologies to overcome the limitations of decades-old IT…

Faraday Future to Host an Investor Community Day at its HQ in Los Angeles…

Faraday Future Intelligent Electric Inc. (Nasdaq: FFIE) (“FF” or the “Company”), a California-based global shared intelligent electric mobility ecosystem…

Newsletter signup

Join our mailing list to get weekly updates delivered to your inbox.

Sign me up!