• Former Gartner Distinguished Analyst and Research Fellow and Salesforce Global Growth Evangelist holds an extraordinary industry track record in helping companies pioneer go-to-market and sales strategies.
• One of World’s Top 50 Business Thinkers, a 2X Wall Street Journal Bestseller Author and host of the What’s Next Podcast with Tiffani Bova brings a wave of proven thought leadership and growth acceleration strategies to The Futurum Group.
• Bova will spearhead The Futurum Group’s research and analysis, specializing in channels and go-to-market strategies, and expand the Group’s intelligence and research portfolio overall.

AUSTIN, Texas: The Futurum Group, a leading technology research, media and advisory firm, is thrilled to announce the appointment of Tiffani Bova as Chief Strategy and Research Officer. Bova, one of the industry’s most respected analysts and sales and customer experience thought leaders, brings an unparalleled expertise in growth and customer experience to The Futurum Group and its clients. Recognized globally for her strategic insights and vision, Bova has helped companies respond to market and customer disruptions, identify and embark on improving go-to-market strategies, and drive significant revenue growth in and around the tech industry.

As a former Gartner Distinguished Analyst and Research Fellow, Bova was one of the top analysts worldwide for several years and built her status and reputation as a sought-after advisor to the largest tech companies in the world. Tiffani advised her clients on indirect channel strategy, go-to-market and sales transformation.

Prior to joining The Futurum Group, Bova served as SVP, Global Growth Evangelist at Salesforce where she worked with customers and partners around the globe to maximize the benefits of technology to improve customer experience and deliver growth.

At The Futurum Group, Bova will run the research and strategy organization, while working closely with the entire leadership team to develop and scale its data and intelligence platform and insights for its clients. She will also lead the team’s efforts within the technology and telecom channels, demonstrating the power and performance of connected go-to-market strategies and alliances.

Over the past 12 months, The Futurum Group has grown organically and through several acquisitions which have broadened both its services and content portfolio of companies. Its research data and analytics arm, Futurum Intelligence, has been highly subscribed to since the advent of new customizable dashboards geared towards the hottest trends in the market.

“With the rapid acceleration of technological advancements and business model disruptions, I am thrilled to join The Futurum Group. This opportunity allows me to collaborate with some of the world's leading brands as they navigate the complexities of today's dynamic market landscape,” Said Bova “Together, we will drive innovation and strategic growth, ensuring they stay ahead of the curve in this fast-evolving environment.”

“Over the span of her career, Tiffani has been one of the most sought-after analysts and thought leaders advising the largest tech companies in the world including Cisco, HP, Microsoft, AWS and IBM,” said Daniel Newman, CEO of The Futurum Group. “Her track record is a testament to her reputation as one of the world’s foremost management thinkers, which I am thrilled and proud to welcome. The Futurum Group’s growth trajectory has been drawing the best talent in key positions, which we strive to apply in the standards and quality of work that serves our clients worldwide,” he added.

About Tiffani Bova

Ranked for the last six years in the Top 50 Business Thinkers in the world by Thinkers50, Tiffani Bova is a thought leader who Forbes says “reshapes our perception of growth.”

As both a practitioner and academic she offers a unique perspective and has helped lead the tech industry through several evolutions over her nearly 30-year career as Salesforce’s former Growth and Innovation Evangelist, and previously as a Distinguished Analyst and Research Fellow at Gartner and a sales, marketing and customer service executive for start-ups and Fortune 500 companies. She is the author of two Wall Street Journal bestsellers: GrowthIQ and The Experience Mindset.

About The Futurum Group

The Futurum Group is the fastest growing independent tech research, intelligence, media, and advisory firm. Its continued growth is driven by emerging technologies and innovation across its clientele of more than 260 global companies. Futurum covers twelve major technology sectors: AI & data analytics, cloud, telecom, policy, consumer electronics, customer experience, enterprise applications, security, semiconductors, workplace collaboration, and sustainability. In 2023 it acquired half a dozen companies in the areas of research, intelligence, media, and performance testing and validation.

Fonte: Business Wire