MOUNTAIN VIEW, Calif.: Bloomreach, the platform fueling limitless ecommerce personalization, today announced the findings from Forrester’s Total Economic Impact™ (TEI) study. TEI is Forrester’s methodology for measuring the comprehensive impact of a company’s investments, technologies, projects and initiatives. Bloomreach commissioned Forrester Consulting to conduct a TEI study which evaluates the financial impact of Bloomreach for its customers. By interviewing four current customers and combining the results into a single composite organization, Forrester found that users of the company’s marketing automation solution, Bloomreach Engagement, experienced immediate benefits in terms of business growth and profitability — including a 251% return on investment (ROI) and $2.3 million in cost savings.

Powered by its proprietary Loomi AI, Bloomreach creates significant value for brands by enabling personalization throughout the entire customer journey. As one study participant, a retail CRM manager, noted, “The fact that we can see the full customer journey through is a game changer for us [...] It has enabled us to further conversations and educate the business on what we know of our customer...” Forrester’s TEI study also stated that marketers using Bloomreach Engagement were able to collaborate easily, enhance efficiency, and improve the customer experience.

Key Takeaways from the Forrester TEI Study:

• Return on Investment: The companies evaluated found that Bloomreach provided a 251% ROI while reducing acquisition costs and boosting engagement and conversions.
• Email Deliverability and Open Rates: Engagement users saw immediate improvement for both email deliverability and open rates. On average, interviewees saw a 12.4% and 35.3% increase respectively.
• Conversion Rates: After implementing Bloomreach into their tech stack and presenting more relevant product recommendations and messaging, marketers found that their audiences were 27% more likely to make a purchase.
• Insightful Data: Interviewees noted that Bloomreach provides readily available data, enabling revenue attribution to specific channels and facilitating marketing teams in assessing channel value. Marketers highlighted the effectiveness of Loomi in targeting individual customers on their preferred conversion channels.
• Focus on SMS: With SMS integrated into the same customer data platform alongside email, marketers could focus on growing the key channel and saw $2.8 million in business growth from the SMS subscriber base.
• Productivity Gains: Forrester found that after integrating Bloomreach into their tech stack, marketers were able to scale their efforts and send 2X the number of marketing campaigns without relying on their IT teams or outside consultants.
• Net Present Value: Following the interviews and financial analysis, Forrester concluded that Bloomreach presents a net present value (NPV) of $6.72M, generating positive cash flow for their customers

"We are thrilled with the findings of the Forrester TEI study, which we believe underscore Bloomreach's commitment to driving substantial business growth and profitability for our clients through omnichannel marketing and AI-driven personalization,” said Anirban Bardalaye, Chief Product Officer, Bloomreach. “This study highlights, for us, the immediate and impactful benefits our customers experience daily, from enhanced efficiency and cost savings to improved data utilization and conversions. At Bloomreach, we believe in the power of Loomi AI to transform the way marketers engage with their customers, making every interaction more relevant and personal and ensuring they exceed their marketing goals."

Learn more about Forrester’s Total Economic Impact Study and how hundreds of leading brands worldwide are using Bloomreach Engagement to drive better marketing performance and profitability.

About Bloomreach

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase, greater profitability, and fast business growth. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves 1,400+ global brands including: Williams-Sonoma, Bosch, Puma, and Marks & Spencer.

Fonte: Business Wire