The collaboration provides brands with detailed data-driven insights to accelerate sales and marketing performance on Amazon

ROGERS, Ark.: #brand--Harvest Group, a national integrated commerce agency, today announced a strategic partnership with Stackline, a retail intelligence and software company. This collaboration gives Harvest Group access to Stackline's data solutions on behalf of Harvest Group’s client partners. Harvest Group will integrate the data into their Amazon service offerings, enabling more accurate and actionable analytics to inform brands’ Amazon strategies.

As an integrated commerce agency, Harvest Group is committed to investing in strategic partnerships that enhance its clients' performance across the commerce landscape, with Amazon as a crucial piece.

“Our partnership with Stackline allows us to combine the best retail and shopper insights that exist in the marketplace with our best-in-class managed service that helps clients accomplish their growth goals,” said Harvest Group CEO Ross Cully. “Data and technology create competitive advantages as commerce and media converge. Harvest Group is committed to deliver differentiation in these areas for our client partners.”

The Stackline suite of solutions will include sales, traffic, and conversion analytics, spanning more than 1 billion products available across the retail landscape. Harvest group will incorporate this data into their full-service Amazon offering to better position clients for growth on the platform.

“Our collaboration with Harvest Group marks a significant milestone as we strive to enhance the success of our brand and agency partners worldwide,” said Michael Lagoni, CEO of Stackline. “We will leverage our collective knowledge, world-class data, insights and retail technology to help every client accelerate performance and drive sustainable growth across their entire business."

In an increasingly competitive retail landscape, the partnership equips brands with the elevated insights needed to stand out from the competition. By leveraging Stackline's technology, Harvest Group is poised to offer its clients an enhanced level of strategic guidance and performance optimization on the Amazon platform.

About Stackline

On a mission to fuel the future of commerce by bringing brands and customers closer together, Stackline is the leading AI-enabled retail intelligence and activation platform for the world's most innovative brands. Business leaders, product innovators, performance marketers, and financial firms trust Stackline as the single source of commerce truth. Fueled by proprietary neural networks and deep learning systems, Stackline's market insights, revenue metrics, behavioral data, and autonomous functionality create the actions that determine success or failure.

Founded in 2014 in Seattle, Stackline employs over 250 connected commerce professionals creating value for 7,000 global brands.

About Harvest Group

Founded in 2006, Harvest Group is a leading commerce agency empowering CPG brands to grow what matters in today’s complex retail landscape. We offer a fully integrated solution that seamlessly aligns strategy across in-store and digital commerce, retail media, and social platforms. Our team of over 300 retail experts leverages cutting-edge technology to drive growth for brands at major retailers including Walmart, Sam’s Club, Target, Amazon, Costco, and Kroger, as well as across all major retail media and social platforms.

For more information, visit www.harvestgroup.com.

Fonte: Business Wire