SINGAPORE: #ACVentures--Crackle Technologies has raised a $1.7M pre-seed round to build AI based products to help publishers maximize their adtech earnings. Round is led by We Founder Circle & AC Ventures. Other investors that participated include founders of Impetus Technologies, Sunicon Ventures, Global DeVC and Misfits Capital. Importantly, founders of prominent publishers like Ludo King, Dainik Jagran, Amar Ujala and others have bestowed their faith in the Crackle team by joining as investors. Crackle is expanding across Southeast Asia with a focus on Vietnam and Indonesia.

The funding will be largely deployed in product & technology and to scale operations globally to support publishers across gaming, apps, news, and OTTs (by addressing key pain points including low fill rates and eCPMs). Crackle’s proprietary tech applies advanced data analytics and predictive modeling to optimize publisher’s ad revenue, automate workflows, and deliver exceptional user experiences.

Crackle is founded by three ex-Google executives, Harsh Mittal, Shashank Dudeja and Jaivir Singh Nagi, who have a combined experience of 18 years in the publisher monetization industry. In their professional experience, they managed billions of dollars in ad tech revenue and helped multiple publishers scale their ads monetization 10x by introducing several industry-first innovations. Crackle’s mission is to enable publishers to maximize their earning potential and build sustainable businesses.

Commenting on the investment, Vikash Jaiswal, creator of the wildly popular Ludo King with 1Bn+ downloads, stated, “The founding team's experience and deep insights in games ad monetisation puts Crackle in the forefront of adtech innovation. I am excited to be a part of their journey.”

Jaivir, Co-Founder, Crackle, expressed his gratitude towards the investors for their trust and support, he added, “this funding will be instrumental in advancing our mission to maximize publisher revenue and fuel a thriving ecosystem of diverse content to keep the internet relevant and useful for all.”

On the SEA expansion, Harsh, Co-Founder, Crackle added, “Southeast Asia's booming tech scene is ripe for innovation. We're eager to partner with gaming and app developers to fuel their growth with our adtech solutions.”

Since its launch in 2023 Crackle has gained significant traction generating significant returns for publishers impacted by lower monetization and the dominance of major tech platforms.

Fonte: Business Wire