Wondersauce Claims Gold Recognition for Integrated Dairy Farmers of America Campaign

NEW YORK: Wondersauce, an agency specializing in brand storytelling, paid media, and e-commerce earned Gold recognition in the 2024 MUSE Creative Awards for the Best Agency Awards – Best Integrated Campaign category. The winning campaign for Dairy Farmers of America (DFA) brands Dairy Pure and Knudsen positions Wondersauce as a leader in engaging today’s modern consumer.

The 2024 MUSE Creative Awards, hosted by The International Awards Associate (IAA), attracted more than 8,700 entries from global brands such as Amazon, McDonalds, Toyota, and Kraft Heinz. A renowned jury from 25 countries evaluated the submissions through a blind judging process, ensuring entries were assessed solely on their merits.

“Innovation is the heartbeat of progress,” said Thomas Brandt, spokesperson of IAA. “The MUSE Awards recognize those who break new ground, challenge norms, and set new standards in their fields. This year’s winners exemplify the spirit of pushing the boundaries and daring to lead.”

With the slogan “Go All In On Dairy”, Wondersauce produced the cross-platform campaign in-house, encompassing conceptualization, copywriting, design, production, influencer activation, media planning, and reporting. Pairing its targeted media plan with eye-catching, ASMR-inspired content, the campaign exceeded a 5% lift in product volume sales.

“At Wondersauce, we aim to show that brands can achieve high-quality results without having to work with 2-3 specialized agencies,” said Wondersauce Co-Founder and CEO John Sampogna. “This campaign exemplifies the importance of truly thinking about your creative and media as a single concept.”

“Distinguishing oneself among such extraordinary talent is no small feat,” added Thomas. “We commend those whose visionary work not only draws attention but also transforms perspectives and drives the evolution of their industries.”

To learn more about working with Wondersauce, visit www.wondersauce.com.

About Wondersauce

Wondersauce is a full-service agency specializing in brand storytelling, paid media, and e-commerce. Founded in 2011, Wondersauce has worked with top-tier brands, including Scotts Miracle-Gro, Brookfield Place, and Subway, helping them navigate the digital landscape and achieve business growth through innovative solutions.

About International Awards Associate (IAA)

The International Awards Associate (IAA) is a global organization dedicated to recognizing professional excellence and outstanding achievements in various industries.

Fonte: Business Wire