Airwallex, a leading global payments and financial platform for modern businesses, released a report exploring the opportunities and challenges tied to embedded finance – the practice of platforms, ...
SAN FRANCISCO: Airwallex, a leading global payments and financial platform for modern businesses, released a report exploring the opportunities and challenges tied to embedded finance – the practice of platforms, marketplaces, and software companies integrating user-friendly financial services within their existing offerings. Airwallex’s survey of 200 enterprise decision-makers reveals that executives see incredible upside with embedded finance, particularly in modernizing user experience, but that nuanced adoption and integration processes require careful navigation.
“Embedded finance is the growth engine driving intuitive, seamless, and convenient customer experiences,” said Ravi Adusumilli, Executive General Manager, Americas, Airwallex. “But payments and financial services are inherently complex, and there is no one-size-fits-all approach for embedding these features. We’ve found that companies who treat embedded finance like a brand-new product launch – by committing the necessary resources, driving internal alignment, and carefully selecting the right strategic partner – will extract the greatest value.”
Key Findings:
Though the benefits of embedded finance are many – the market is projected to surge to over $600 billion by 2025 – integration and adoption are not without challenges. Companies cite technical difficulties, compliance concerns, and slow customer adoption as key hurdles.
Challenges for embedded finance to overcome:
Enterprises have high expectations when it comes to the right partner for implementing embedded finance. The most important consideration is delivering true customer value with an easy-to-use interface and prior experience with a range of related financial services.
Airwallex's deep global expertise in embedded finance offers enterprises a pathway to integrate financial technology with ease while navigating the complexities of payments, regional compliance, user experience, and scalability. By partnering with Airwallex, companies can accelerate their embedded finance strategy in their domestic market, attract new customers abroad, and stay ahead of industry trends.
For more information and to download the full whitepaper, visit https://www.airwallex.com/report/scaling-embedded-finance.
About Airwallex
Airwallex is a leading global financial platform for modern businesses, offering trusted solutions to manage everything from payments, treasury, and spend management to embedded finance. With our proprietary infrastructure, Airwallex takes the friction out of global payments and financial operations, empowering businesses of all sizes to unlock new opportunities and grow beyond borders. Proudly founded in Melbourne, Airwallex supports over 100,000 businesses globally and is trusted by brands such as Brex, Rippling, Navan, Qantas, SHEIN and many more. For more information, visit http://www.airwallex.com
Fonte: Business Wire
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