Amplero’s AI-powered platform powers Synovus’ Cross-Sell Campaign, increasing engagement and strengthening client relationships

NEW YORK: Curinos, a global data intelligence business that brings together industry-exclusive expertise, insights and analytics for leading financial institutions, has won a MarCom 2024 Gold award for its advanced AI-powered solution, Amplero Personalization Optimizer. The recognition highlights how Amplero’s generative AI approach enabled Synovus Bank, a financial services company, to deliver highly personalized content based on each client’s behavior and preference through its Private Wealth Cross-Sell Campaign.

The campaign, which focused on cross-selling Certificates of Deposit (CD), Money Market Accounts (MMA) and estate planning services, leveraged Amplero’s AI to personalize each high-value Private Wealth customer’s experience by email optimization, including images, tone and message frequency based on preference and behavior.

“Our collaboration with Synovus demonstrates how generative AI platforms such as Amplero can be utilized to drive measurable results through highly personalized, data-driven solutions that deepen client relationships,” said Sarah Welch, Managing Director at Curinos. “Our new tech greatly boosts marketers’ efficiency and we’re already seeing a massive demand for such solutions within the financial space.”

Amplero allows marketers to shape the generative AI’s content to specific goals and objectives that align with their target audience. This real-time personalization and customization were critical to the success of Synovus’ Private Wealth Cross-Sell Campaign, which significantly boosted engagement. Synovus was able to address the complex needs of its high-value clients by providing comprehensive, client-centric support across all aspects of their financial journey.

For more information about Amplero and its insights and analytics, visit https://curinos.com/amplero-personalization-optimizer/

About Curinos

Leaders at financial institutions call on Curinos to help them navigate a changing industry and chart new paths to growth. Because only Curinos brings together the industry- exclusive expertise, insights and analytical firepower that fuel a strategic competitive advantage. With our AI-based decisioning tools, predictive analytics and science-based platforms – all fed by our vast, proprietary data- clients identify emerging opportunities and make informed decisions that drive sustained performance improvements. A trusted partner to the industry and leading financial institutions around the world, Curinos helps unearth and ignite the opportunities that drive remarkable business growth.

For additional information, please visit www.curinos.com

Fonte: Business Wire